Storytelling for Business


Using Social Media Apps To Figure Out Who Your Customers Are

Before you write any content, you need to now who you’re writing it for. Successful businesses are more and more social. Understanding who the main customer is in your business is fundamental to its success. It may seem counterintuitive to narrow your focus, but it’s much easier to communicate and build a relationship […]


Sidekick business story

Who’s the Sidekick in the Story of Your Business?

Who’s the sidekick in the story of your business? So, you’ve done a piece of work for a client and you need to get the money out of them. A professional looking invoice and professional payment system reassures your client you are a professional business. You want to make it […]


The Foundation Of Your Success? A Good Website!

This week’s contributed content covers the importance of having a great website. It’s the foundation of your business in the Information Age. Think of your website as your digital shopfront, it’s the first impression people get of your business as they browse the digital high street. However, building a great […]


Event-Full Business Planning

Event hosting has been an integral part of my business since I launched in 2015. It took me a while to realise that hosting and filling events on my own was a tall order! Although I’ve moved away from putting on my own events – other than webinars – I […]


All Inclusive Web Design

This contributed content on inclusive web design is very timely for me. As I build the next phase of my business online, my website will need a level up to host the online workshops I’m developing. Initially, I’ll be hosting them on Teachable, but watch this space for updates, or […]

All Inclusive Web design

Web-Building Blunders, And How To Avoid Them

This contributed content builds on my recent post about getting noticed by Google. Great SEO starts with a great website.   These days, websites are a non-negotiable platform that all businesses need, and with the huge amount of competition out there, it’s more important than ever to make sure your […]


Is Your Business Due for a Facelift?

When should you consider a facelift for your business? Our businesses naturally evolve, and we grow as individuals in skill, knowledge and experience. But are we demonstrating that to everyone else? At some point, you must concede that the messages you send are inconsistent with what you’re really doing. Perhaps […]

How a facelift has changed my business