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Blogging Or Vlogging: Which One Is Right For You?

It’s all about videos this week! Especially, vlogging. A great guest blog on 5 Essential Tips to Become a Professional Vlogger and today, some contributed content. Do you suffer from ‘screen fright’? This is also very timely for me as I’ve been setting up mini film and recording studies in […]

Blogging or Vlogging

Is Your Business Due for a Facelift?

When should you consider a facelift for your business? Our businesses naturally evolve, and we grow as individuals in skill, knowledge and experience. But are we demonstrating that to everyone else? At some point, you must concede that the messages you send are inconsistent with what you’re really doing. Perhaps […]

How a facelift has changed my business

hiring challenge for start-up

The Challenges Of Hiring At A Start-Up

(This is contributed content, intended to be useful and informative – I’m not a Human Resources professional – but I can refer you to one from my network.) When your start-up is ready to grow, identifying and onboarding the right talent is one of the most challenging tasks you’ll have […]


There’s As Much Science As There Is Art In Branding

If you’re a writer or a creator of any sort, then you might already have the creative side of branding nailed down. You might know exactly what vibes you want to give off. The one thing about being a creative, however, is that it’s very self-determined. We’re used to creating […]

science and art of branding

Drive Traffic with Facebook

How Facebook Can Drive Traffic To Your Blog

Social media was once a quiet backwater where teenagers exchanged messages about how much they loved each other. But today, it’s much more than that. It’s a global industry worth billions of dollars that has made a few people, like Jack Dorsey and Mark Zuckerberg (founder of Facebook) very rich […]


Made A Bad First Business Impression? All Is Not Lost

A first impression can make or break a fledgeling relationship. We’ve all had those cringeworthy moments. We’re meeting a new client and we’re having one of those days… Stuck in traffic, it’s pouring with rain, we arrive at the meeting late, stressed out and sodden – Nightmare! No-one’s perfect. We’ve […]


SEO Made Easy

Get Discovered By Google (SEO Made Easy)

The Google bot has eyes everywhere, and it eats ‘SEO’*! An all seeing, all knowing, power-bot that scurries around over 3 billion times every day! But with so much content being produced every second, how do you get noticed by this voracious beast? *SEO (Search Engine Optimization) is basically getting […]


So Much To Do, So Little Time: Getting Organised

When you work for yourself, one of the toughest challenges is staying organised. There’s no boss breathing down your neck, giving you ‘that look’ and no job description setting out your responsibilities. You must be disciplined to get things done. In my attempts to be organised, I regularly visit Paperchase […]

so much to do so little time elf in business

Something to Declare?

It’s time to declare your intentions… When you get off a flight into the UK, between passport control and the exit you are faced with three possible exits: The Green Door The Blue Door (I wonder what colour they’ll paint the blue door after Brexit? Maybe it will be symbolically […]