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Who’s the Sidekick in the Story of Your Business?

Who’s the sidekick in the story of your business? So, you’ve done a piece of work for a client and you need to get the money out of them. A professional looking invoice and professional payment system reassures your client you are a professional business. You want to make it […]

Sidekick business story

Event-Full Business Planning

Event hosting has been an integral part of my business since I launched in 2015. It took me a while to realise that hosting and filling events on my own was a tall order! Although I’ve moved away from putting on my own events – other than webinars – I […]


Blogging or Vlogging

Blogging Or Vlogging: Which One Is Right For You?

It’s all about videos this week! Especially, vlogging. A great guest blog on 5 Essential Tips to Become a Professional Vlogger and today, some contributed content. Do you suffer from ‘screen fright’? This is also very timely for me as I’ve been setting up mini film and recording studies in […]


How a facelift has changed my business

Is Your Business Due for a Facelift?

When should you consider a facelift for your business? Our businesses naturally evolve, and we grow as individuals in skill, knowledge and experience. But are we demonstrating that to everyone else? At some point, you must concede that the messages you send are inconsistent with what you’re really doing. Perhaps […]


The Challenges Of Hiring At A Start-Up

(This is contributed content, intended to be useful and informative – I’m not a Human Resources professional – but I can refer you to one from my network.) When your start-up is ready to grow, identifying and onboarding the right talent is one of the most challenging tasks you’ll have […]

hiring challenge for start-up

science and art of branding

There’s As Much Science As There Is Art In Branding

If you’re a writer or a creator of any sort, then you might already have the creative side of branding nailed down. You might know exactly what vibes you want to give off. The one thing about being a creative, however, is that it’s very self-determined. We’re used to creating […]


How Facebook Can Drive Traffic To Your Blog

Social media was once a quiet backwater where teenagers exchanged messages about how much they loved each other. But today, it’s much more than that. It’s a global industry worth billions of dollars that has made a few people, like Jack Dorsey and Mark Zuckerberg (founder of Facebook) very rich […]

Drive Traffic with Facebook

Made A Bad First Business Impression? All Is Not Lost

A first impression can make or break a fledgeling relationship. We’ve all had those cringeworthy moments. We’re meeting a new client and we’re having one of those days… Stuck in traffic, it’s pouring with rain, we arrive at the meeting late, stressed out and sodden – Nightmare! No-one’s perfect. We’ve […]