Monthly Archives: April 2018


What’s the Difference Between a Niche and a USP?

If you’ve ever been on any enterprise training there are two things you’ve probably been asked…. What is your USP? and What niche are you in? So, what’s the difference and why should you care?   USP USP = ‘Unquie Selling Point’ – or ‘Unique Sales Proposition’- (if Y’all is […]

What's the difference between niche and USP

Story of My Body Positive Case Study

The Story of One Entrepreneur Learning to Love Her Words

I meet some wonderfully inspiring entrepreneurs in my line of work, I’d like to share the story of one such woman in business. Lisa Beasley is just the kind of entrepreneur I love working with. Her business, My Body Positive, is built around her deeply rooted need to help others, […]


Why It’s Important To Write Original Content

I get several pitches a week from people wanting to write for my blog, and I’m always happy to consider original posts. But when Richard Smith contributed this article I resonated with it immediately.   I run workshops for a couple of Enterprise Agencies (listed on my Events Page). An […]

Why write original content

Tourist on Social Media

If I’m On Social Media, Do I Really Need a Website?

I recently gave a talk to The Society of Authors in Bristol on ‘Blogging for writers’. I recommended hosting a blog on your website, busted five myths about blogging and had a Q&A session. One of the participants asked me, “Do I need a website if I blog on social […]