What’s the Difference Between a Niche and a USP?

What's the difference between niche and USP

If you’ve ever been on any enterprise training there are two things you’ve probably been asked…. What is your USP? and What niche are you in? So, what’s the difference and why should you care? USP USP = ‘Unquie Selling Continue reading What’s the Difference Between a Niche and a USP?

The Story of One Entrepreneur Learning to Love Her Words

Story of My Body Positive Case Study

I meet some wonderfully inspiring entrepreneurs in my line of work, I’d like to share the story of one such woman in business. Lisa Beasley is just the kind of entrepreneur I love working with. Her business, My Body Positive, Continue reading The Story of One Entrepreneur Learning to Love Her Words

Why It’s Important To Write Original Content

Why write original content

I get several pitches a week from people wanting to write for my blog, and I’m always happy to consider original posts. But when Richard Smith contributed this article I resonated with it immediately.   I run workshops for a Continue reading Why It’s Important To Write Original Content

If I’m On Social Media, Do I Really Need a Website?

Tourist on Social Media

I recently gave a talk to The Society of Authors in Bristol on ‘Blogging for writers’. I recommended hosting a blog on your website, busted five myths about blogging and had a Q&A session. One of the participants asked me, Continue reading If I’m On Social Media, Do I Really Need a Website?