Monthly Archives: June 2018


How Niche Is Too Niche? Part One: Why Should You Care?

All the advice tells us we should niche our business. But what does that actually mean? I have a lot to say on this topic, and so I don’t overwhlem you, I’m splitting it into two blogs. This is part one! Entrepreneur.com defines niche as: Definition: A portion of a […]


Blogging for professional development value yourself

How Blogging Leads to Continuous Professional Development

Working for yourself is a continuous learning journey, we learn and pick up new skills, throughout the life of our businesses, often without even realising it.   Are you actively investing in your own continuous professional development? In the workplace, we rely on our employers to give us the training […]


The AIDA Blog Structure

Like it or not, we are creatures of habit and routine. To varying degrees, we want structure and order in our lives to thrive. When you run your own business, orderly systems and processes will keep you on track, allow you to capitalise on opportunities and ultimately help you to […]

AIDA Blog Structure

Communicate in style with your blog

Blog With Style

  Does your blog have a recognisable style? Does it fit with the authentic message of your business? One of the greatest compliments I received recently was meeting someone at a networking event. She came up to me, gave me a big hug, saying, “So lovely to see you, Amy. […]


5 Blogging Myths & How to Beat Them

What’s stopping you from blogging in your business, right now? Is it one of these commonly held 5 myths? Or is there an FAQ that’s holding you back? As a blogging mentor, working with businesses, I hear these misconceptions all the time. They knock people’s confidence, they are overwhelmed and […]

Five Blogging Myths Busted

Single best tip to grow your blog

The Single Best Tip for Blogging

I started my first blog in 2013 as a vehicle to get my first novel off the ground. Since then, I’ve build a business around helping entreprenerus to discover the power in their own words, my top tip to grow your influence: build a blog and have a book. I’ve […]