Monthly archives: January 2019


What do your reader's need from you?

Blog Exposure 101

One of the commonest questions I’m asked by my business blogging mentees is… “How do I get more exposure for my blog?” Here are some great tips from a contributor to  make the most out of your wonderful words…   Blog Exposure 101 There’s one thing that every blogger needs […]


When Storytelling Became A Marketing Buzzword

Everyone’s talking about storytelling, it’s the latest trendy buzzword in marketing. I really hate jargon, and the way ‘storytelling’ has become jargon especially irks me – as a lifelong storyteller, story-lover and fiction writer! Let me qualify that slightly grumpy statement…   Storytelling IS how humans communicate and make sense […]

When storytelling became a buzzword

Share your knowledge - PI

Be Known For Your Knowledge (A-Z of Blogging)

“Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad”   I do enjoy a pub quiz. It was a regular event when we had a lodger living with us. Pitting our knowledge against fellow drinkers in a local pub, my hairless-husband was […]


Is Your Business Due for a Facelift?

When should you consider a facelift for your business? Our businesses naturally evolve, and we grow as individuals in skill, knowledge and experience. But are we demonstrating that to everyone else? At some point, you must concede that the messages you send are inconsistent with what you’re really doing. Perhaps […]

A business facelift

Wearing many hats. Outsourcing for Small Businesses

Outsourcing for Small Businesses – is it possible?

I’m very fond of hats! You’ll have noticed on my website, many pictures of me sporting my favourite fedora. People know me for my hats. When you work for yourself, wearing many hats becomes part of your reality, especially in the early days when you are trying to get it […]


How Jargon Is Killing Your Blog (A-Z of Blogging)

A letter drifted through my letterbox from Bristol City Council. Now, I’d consider myself to be a reasonably literate and educated person. I’m no brain of Britain, but as a word weaver, it takes a lot for me to struggle to interpret a piece of writing. However, this particular letter […]

I hate jargon! How Jargon ruins your blogs