Monthly Archives: August 2019


What makes your business unique

You Are Unique (A to Z of Blogging)

  I’ve always had a problem with that business cliche, USP (Unique Selling Point). It creates this illusion that every business needs to have ‘a thing’, some sort of ‘novelty’ or ‘quirk’ that makes them ‘different’. It’s one of the hardest questions to answer because what actually makes you unique […]


Listen To Others, But Think For Yourself

Do you have a big fluffy monster of a goal? It’s so massive, it’s almost inconceivable, almost. Something fluffy, amorphous that might take you a lifetime to reach. The closer you get, the more massive it seems. Like a mountain on the horizon, it looks climbable, until you get up […]

Listen to the fluffy monster of a goal