Daily Archives: 7th August 2019


You Are Unique (A to Z of Blogging)

  I’ve always had a problem with that business cliche, USP (Unique Selling Point). It creates this illusion that every business needs to have ‘a thing’, some sort of ‘novelty’ or ‘quirk’ that makes them ‘different’. It’s one of the hardest questions to answer because what actually makes you unique […]

What makes your business unique