Writers Craft


When storytelling became a buzzword

When Storytelling Became A Marketing Buzzword

Everyone’s talking about storytelling, it’s the latest trendy buzzword in marketing. I really hate jargon, and the way ‘storytelling’ has become jargon especially irks me – as a lifelong storyteller, story-lover and fiction writer! Let me qualify that slightly grumpy statement…   Storytelling IS how humans communicate and make sense […]


How Jargon Is Killing Your Blog (A-Z of Blogging)

A letter drifted through my letterbox from Bristol City Council. Now, I’d consider myself to be a reasonably literate and educated person. I’m no brain of Britain, but as a word weaver, it takes a lot for me to struggle to interpret a piece of writing. However, this particular letter […]

I hate jargon! How Jargon ruins your blogs

Improve the quality of your blogs by using a little storyteller's magic

Add A Little Magic To Your Blog

(A 5-minute read or a 25-minute video…) We all have a little creative magic inside of us, if we dig deeply enough. I firmly believe that we are all born creative and reading ‘Out Of Our Minds: Learning To Be Creative’ by Ken Robinson is backing up that belief. Watch […]


Iceburg authentic below the surface

The Power of Authenticity (A – Z of Blogging)

Authenticity is the new buzzword in Content Marketing, everyone’s talking about it (how inauthentic of them).   A for Authenticity: The A-Z of Blogging But, what do we really mean when we talk about being authentic on your blog? I don’t have all the answers, but I’m pretty sure there’s […]


The AIDA Blog Structure

Like it or not, we are creatures of habit and routine. To varying degrees, we want structure and order in our lives to thrive. When you run your own business, orderly systems and processes will keep you on track, allow you to capitalise on opportunities and ultimately help you to […]

AIDA Blog Structure

Five Blogging Myths Busted

5 Blogging Myths & How to Beat Them

What’s stopping you from blogging in your business, right now? Is it one of these commonly held 5 myths? Or is there an FAQ that’s holding you back? As a blogging mentor, working with businesses, I hear these misconceptions all the time. They knock people’s confidence, they are overwhelmed and […]