Writers Craft


6 Harmful Blogging Mistakes

  I love blogging. Blogging and networking are my two favourite ways to market myself and my business. Writing and chatting – Brilliant.   As a writer, blogging is the most intuitive way to communicate my message, but it doesn’t always come easily, especially when you are writing about something […]

Six common blogging mistakes to avoid

Raise your brand awareness with a blog

Improve Brand Awareness With A Blog (Guest Post)

Hosting another contributor to the blog today. A differnt perspective on how blogging can benefit your business.   Why Blogging is Great to Improve Your Brand Awareness   For SMEs (small businesses), producing regular high-quality content on their site is a big demand. Copywriters are often a luxury some smaller […]


What Do My Blog Readers Need From Me? (A-Z of Blogging: Need)

There’s a mantra in fiction writing, ‘Show don’t tell’.   Reader’s Need Context Don’t tell us the character is crying, show us their heartbreak, describe the anguish in their expression. It’s much more powerful and compelling. The same goes for your blog writing. Blogging is not about writing an academic […]


It’s So In-Tense!

How does the tense you use change your writing? As a wordsmith, I find language a fascinating subject. If I had a super power, I’d want to speak every language. I happen to have been born in the UK (Wales, in fact), to English parents, so I was raised speaking […]


A blogging binge. Build and plan a library of content

Binge Blogging: Create Content Consistently

I love a boxset binge! When you discover a series on Netflix and will happily sit there, watching episode after episode, until your eyelids droop, you’ve tipped popcorn into your lap and dribbled tea down your onesy*! *(I don’t actually have a onesy – just setting the scene, creative licence […]


Fall In Love With Your Blog (A-Z of Blogging)

My love affair with blogging started in 2013 when I was in process of publishing my first book – The Bronze Box. Every day I did one thing towards publishing and marketing my first book, then every week I would blog my seven actions. As someone who has been writing […]

love to write

When Storytelling Became A Marketing Buzzword

Everyone’s talking about storytelling, it’s the latest trendy buzzword in marketing. I really hate jargon, and the way ‘storytelling’ has become jargon especially irks me – as a lifelong storyteller, story-lover and fiction writer! Let me qualify that slightly grumpy statement…   Storytelling IS how humans communicate and make sense […]

When storytelling became a buzzword

I hate jargon! How Jargon ruins your blogs

How Jargon Is Killing Your Blog (A-Z of Blogging)

A letter drifted through my letterbox from Bristol City Council. Now, I’d consider myself to be a reasonably literate and educated person. I’m no brain of Britain, but as a word weaver, it takes a lot for me to struggle to interpret a piece of writing. However, this particular letter […]