I’ll be the first to admit that the last three letters in the A to Z of Blogging are a bit tenuous! I’ve come this far, I want to complete this series!
X is for X-Ray
Y is for You
Z is for Zoom
Let’s tackle them together…
Give Your Audience an Insight
Your blog gives your audience an insight into what it feels like to work with you and your business.
They want to see the story behind the story (the X-Ray), they want to know about YOU and they want to Zoom in and get a deeper level of knowledge and information from you.
How Personal Is Too Personal
There’s no doubt that people are interested in people. We can’t help but be curious about other people’s lives. However, it can feel exposing, putting yourself out there.
A common fear I hear from new bloggers is, “how personal is too personal on their blogs (& Social Media)?”
This is one of those ‘how long is a piece of string’ questions!
How personal should you be?…
…How Long is a peice of string?
When it comes to setting your own boundaries, only you know what is comfortable for you and appropriate for your audience.
You might not want to put pictures of your children all over the web, but at the same time – especially when you are at the heart of your business – your audience wants to get to know you a little.
They don’t need to know everything about you. No one says you have to air your dirty drawers in public! You don’t have to tell your entire life story and all the people and problems in it!
However, making a human connection means showing a little of your humanity.
Your joys, fears, loves, hates, and heaven forbid, even your vulnerabilities.
Blurring The Boundaries – Living Online
So many people live their lives online these days. But it doesn’t have to be that way.
It is possible to be active and engaged without talking about every damn thing that’s happened in the minutia of your life!
Few of us need ‘more content’, less is more in the digital noise.
While as businesses we want to show our human side, at the same time, we need to be mindful of setting some personal boundaries.
We are not the same person at work as we are in our own time.
This distinction can often be blurred when you work for yourself.
Respect your own privacy, as you would anyone else’s.
Be clear with yourself what you are prepared for strangers to know about you and what you don’t want them to know.
If you must ask the question ‘should I write that?’ the answer is invariably ‘no’!
Whatever you do decide to reveal about yourself, how much of your story you choose to tell and how far you let people look in, the most important thing to remember is to be authentic.
The point of your blog is to help people to get to know you and your business, (some) warts and all!
Which leads me nicely back to the first letter in the A to Z series: A for Authenticity
New to blogging and not sure where to start?