In the past 10 years, we’ve published more than the entirety of human history. That’s an awful lot of blogs, and just by the law of averages, an awful lot of rubbish!
Better writing creates better businesses.
As more and more of our world goes online, with increasing smartphone use – there are currently 2.3 billion smartphone users globally – well written, compelling content is essential.
While it’s fair to say, video, images and audio are gaining in popularity – even a video needs to be described in writing to be found by search engines, and the best video and audio content will be scripted, and at the very least pre-planned, if it is to be effective.
There really is no excuse for bad writing in the Digital Shop-e-verse!
But the good news is, there are lots of small things you can do to improve the quality of your writing, and therefore, improve your blogs.
In particular, there are two small things you can do that will have a BIG impact on the quality of your blogs.
1) Write Regularly
Even just small bursts of writing, the more you do it, the easier it will become.
Block out time 2 to 3 times a week just to write, even if it’s just an hour each time.
You don’t even have to write with an outcome in mind, stream of consciousness writing is a valuable way to start the words flowing.
Don’t question it, don’t second guess yourself, don’t pressurise yourself, just do it.
Just write!
2) Get Help
There is only so much you can improve through practice alone.
You need feedback too – and not just your mum massaging your ego – I mean constructive, professional and independent criticism and feedback.
The formula to improve anything is:
There is plenty of free information out there, but investing in your own personal development and your own writing, working with a mentor and taking action through education, will move you forwards much more rapidly than muddling along alone.
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