So, you’ve got this lovely website, how do you make sure it can be found? Use these SEO (Search Engine Optimization) tips from a contributor to give your website a Google boost.
Be Found Online
It makes no doubt that SEO (Search Engine Optimization) can benefit businesses of all sizes, including small businesses. Indeed, optimising your website for search engines can transform small businesses’ digital presence. Contrary to common belief, SEO strategies can be accessible and affordable, even for SMEs and solo entrepreneurs. While you may not be able to have your own SEO expert in-house, you can still see significant results from proven strategies.
What can small businesses expect from their SEO journey? The answer depends on your objectives and business type:
- They can rank on the first SERP page for their local audience
- They can generate more local leads
- They can establish their reputation as a local expert
Are you a small business looking for SEO tips to help you get found online? Competing with larger companies in search engine optimisation (SEO) can be challenging, but there are many strategies you can employ to give your small business a local edge. In this blog post, we’ll share some of our top SEO tips for small businesses so you can increase your visibility and reach more customers.
Be Consistent With Your Content
High-quality content is one of the major factors that search engines use to rank your website. As a small business, creating and consistently publishing high-quality content can be difficult to manage.
It can help to set up a regular blog schedule, posting fresh content at least once a week. This will help keep your website up-to-date, increasing your chances of ranking higher in search engine results. Additionally, your content can help build trust and engage with your target audience by providing helpful information to potential customers and followers.
When writing content for SEO purposes, make sure that you’re using targeted keywords throughout your posts. You should also ensure that your articles are well-researched and easy to read. Be sure to keep paragraphs short and sentences concise. Also, include images, videos, and other visuals to enhance your content.
Invest in a Quality Website
When it comes to SEO, having a quality website is essential for small businesses. Professional web design can make all the difference when it comes to technical SEO requirements and helping your business be found online. A professionally designed website will have an improved look and feel that is more user-friendly and engaging to visitors. It will also meet the technical SEO requirements necessary for a successful website.
These technical SEO factors include optimised URL structure, clean code and navigation, fast loading speeds, an SSL certificate (which helps with security and trustworthiness), schema markups, and image optimisation. Besides, a website built by a professional web designer will incorporate all the latest trends and technologies, such as mobile-friendliness, responsiveness, custom content management systems, and more.
Place Yourself on Google Maps
For small businesses, appearing on Google Maps can be a great way to be found and improve your visibility and local SERP results. Google My Business (GMB) is the platform used to list businesses on Google Maps. It’s free to set up an account, and you don’t need to be a tech expert. All you need to do is provide basic information about your business. You can also add photos, videos, and special offers to attract customers and make your listing stand out.
Looking For Employees?
We also want to add that this can also be super important if you are looking for new people to join your team. When you advertise a job, you want to ensure that you are seen, and that the most qualified people are noticing your advertisement. You can look into job board advertising as well as posting on sites like Indeed, making sure that you’re using keywords and other things to grab the attention of those who would be great for the job. The more visible you are, the more likely it is that you will find a fabulous candidate.
Are you ready to bring your digital presence to the next level with these simple SEO tricks?