A to Z of Blogging


You Are Unique (A to Z of Blogging)

  I’ve always had a problem with that business cliche, USP (Unique Selling Point). It creates this illusion that every business needs to have ‘a thing’, some sort of ‘novelty’ or ‘quirk’ that makes them ‘different’. It’s one of the hardest questions to answer because what actually makes you unique […]

What makes your business unique

Tip top top tips

Tip Top Top Tips (A to Z of Blogging)

  Quick, simple, sharable, actionable and consumable – sharing top tips on your a blog allows you to convey a lot of useful information in a short and snappy way. Who doesn’t love a listicle? That’s why T is for ‘Tips’ in my A to Z of Blogging. You can’t […]


When Social Media and Blogging Collide (A to Z of Blogging)

  Using Social Media is a little like renting a room from a curmudgeonly landlord. You have to follow their rules. You’re not allowed to redecorate. You can have visitors, but only people on your designated friends’ list – unless you pay the landlord extra rent. If the landlord doesn’t […]

when social media and blogging collide

How to schedule social media for free

How To Schedule Social Media For Free

    When I happened upon Hootsuite to schedule updates for the first time – covering for our Marketing Manager in a previous job – my mind was blown. Suddenly I realised the potential of being able to plan my Social Media marketing, instead of being inconsistent and ad-hoc.   […]


Theatre masks. Lose the mask and be your quirky self

Are You Brave Enough To Be Quirky? (A to Z of Blogging)

I was a pretty weird kid, ‘quirky’ you might say. My siblings would probably agree that all things considered, we were a weird family. One of my many nicknames was Linus because I never went anywhere without my blanket. via GIPHY I didn’t suck my thumb like normal kids, no, […]


Being A Problem Solver (A to Z of Blogging)

What’s the first thing we all do these days if we have a problem with something? We’ll Google it! …Or take to our Social Media channels and ask the hive mind what they think.   The Purpose Of Business Strip away everything, get right down to the fundamentals of business […]

Problem solving with your blog

What Do My Blog Readers Need From Me? (A-Z of Blogging: Need)

There’s a mantra in fiction writing, ‘Show don’t tell’.   Reader’s Need Context Don’t tell us the character is crying, show us their heartbreak, describe the anguish in their expression. It’s much more powerful and compelling. The same goes for your blog writing. Blogging is not about writing an academic […]