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why i dont believe in copywriting

Why I Don’t Believe in Copywriting

Cruising around on Facebook, I saw an image about copywriting that made my belly do a backflip. It said, “Why I Don’t Believe in Copywriters”.   My initial reaction was, “OMG! Who is this person saying something I think but I’m too scared to admit, for fear of upsetting my […]


A Simple Formula to Plan Your Blogs

I set myself a writing challenge at the end of last year to plan and draft 24 blog posts. I wanted to have all my core blogs banked for 2018, freeing up time and as a basis for my marketing plan for the coming year. When I told people this […]

how to plan your blog

guest blogging resources - Idizeo list

FREE Guest Blogging Resources

Just because you have a shop on a high street, doesn’t mean you can’t have a pop-up shop on another street from time to time… That’s how I view guest blogging. Staying in your own cosy little home on the internet, nesting in your own blog, is lovely and familiar […]


Why I'm not goal setting

Why I’m Not Goal Setting This January

(Article first published on Linked In) Be honest, how many years have you set yourself New Year’s Resolutions, a goal that’s forgotten by February? Are you one of the millions of people who join a Gym in January, go once then let their membership lapse? (I’ve certainly done that!) Every […]


Why Blogging Weekly is Bad Advice for Newbies.

I am often asked, “How regularly should I blog?” I’ve seen plenty of people in the online hive mind recommending weekly blogging. I’ve also had clients coming to me in a cold sweat of panic because their web designer has told them to blog weekly. While I would agree that […]

blogging weekly bad advice

Guest blogging challenges

The Small Challenges of Small Business

My theme for September is ‘Small Challenges’ and it spurred on an idea for one of my blog followers! I’m happy to host Dan Miller as a guest on the blog this week. Dan Miller is a Payments Officer with nearly ten years of experience in banking and international payments […]