Writers Craft


Improve Brand Awareness With A Blog (Guest Post)

Hosting another contributor to the blog today. A differnt perspective on how blogging can benefit your business.   Why Blogging is Great to Improve Your Brand Awareness   For SMEs (small businesses), producing regular high-quality content on their site is a big demand. Copywriters are often a luxury some smaller […]

Raise your brand awareness with a blog

What Do My Blog Readers Need From Me? (A-Z of Blogging: Need)

There’s a mantra in fiction writing, ‘Show don’t tell’.   Reader’s Need Context Don’t tell us the character is crying, show us their heartbreak, describe the anguish in their expression. It’s much more powerful and compelling. The same goes for your blog writing. Blogging is not about writing an academic […]


It’s So In-Tense!

How does the tense you use change your writing? As a wordsmith, I find language a fascinating subject. If I had a super power, I’d want to speak every language. I happen to have been born in the UK (Wales, in fact), to English parents, so I was raised speaking […]


Binge Blogging: Create Content Consistently

I love a boxset binge! When you discover a series on Netflix and will happily sit there, watching episode after episode, until your eyelids droop, you’ve tipped popcorn into your lap and dribbled tea down your onesy*! *(I don’t actually have a onesy – just setting the scene, creative licence […]

A blogging binge. Build and plan a library of content

love to write

Fall In Love With Your Blog (A-Z of Blogging)

My love affair with blogging started in 2013 when I was in process of publishing my first book – The Bronze Box. Every day I did one thing towards publishing and marketing my first book, then every week I would blog my seven actions. As someone who has been writing […]


When storytelling became a buzzword

When Storytelling Became A Marketing Buzzword

Everyone’s talking about storytelling, it’s the latest trendy buzzword in marketing. I really hate jargon, and the way ‘storytelling’ has become jargon especially irks me – as a lifelong storyteller, story-lover and fiction writer! Let me qualify that slightly grumpy statement…   Storytelling IS how humans communicate and make sense […]


How Jargon Is Killing Your Blog (A-Z of Blogging)

A letter drifted through my letterbox from Bristol City Council. Now, I’d consider myself to be a reasonably literate and educated person. I’m no brain of Britain, but as a word weaver, it takes a lot for me to struggle to interpret a piece of writing. However, this particular letter […]

I hate jargon! How Jargon ruins your blogs

Improve the quality of your blogs by using a little storyteller's magic

Add A Little Magic To Your Blog

(A 5-minute read or a 25-minute video…) We all have a little creative magic inside of us, if we dig deeply enough. I firmly believe that we are all born creative and reading ‘Out Of Our Minds: Learning To Be Creative’ by Ken Robinson is backing up that belief. Watch […]