Writers Craft


The Power of Authenticity (A – Z of Blogging)

Authenticity is the new buzzword in Content Marketing, everyone’s talking about it (how inauthentic of them).   A for Authenticity: The A-Z of Blogging But, what do we really mean when we talk about being authentic on your blog? I don’t have all the answers, but I’m pretty sure there’s […]

Iceburg authentic below the surface

AIDA Blog Structure

The AIDA Blog Structure

Like it or not, we are creatures of habit and routine. To varying degrees, we want structure and order in our lives to thrive. When you run your own business, orderly systems and processes will keep you on track, allow you to capitalise on opportunities and ultimately help you to […]


5 Blogging Myths & How to Beat Them

What’s stopping you from blogging in your business, right now? Is it one of these commonly held 5 myths? Or is there an FAQ that’s holding you back? As a blogging mentor, working with businesses, I hear these misconceptions all the time. They knock people’s confidence, they are overwhelmed and […]

Five Blogging Myths Busted

Single best tip to grow your blog

The Single Best Tip for Blogging

I started my first blog in 2013 as a vehicle to get my first novel off the ground. Since then, I’ve build a business around helping entreprenerus to discover the power in their own words, my top tip to grow your influence: build a blog and have a book. I’ve […]


4 Steps to Start a Healthy Writing Habit

via GIPHY Writing is hard… Is it? Anything is hard if you’re not used to it. Getting used to something is all about making it into a habit. We all have 24 hours in a day and it’s up to us to decide how we use that time. When you […]

Develop healthy writing habits to start blogging

Embrace your story instincts and write better blogs

Embrace The Story Instinct

Story Time… Walking along my local high street, I was held up behind a woman, holding the hand of a little girl. A girl of perhaps 3 or 4 (it was a school day, so I’m assuming she was pre-school age). It’s a narrow stretch of pavement, and it was […]


Why Online Workshops?

You never really just write a blog once. As soon as your words are online and in the public domain you can use them to grow your business. I’ve written previously about how to repurpose and recycle your blog content, both online and in the real world. When I started […]

Why and how to create online workshops

It’s So In-Tense!

How does the tense you use change your writing? As a wordsmith, I find language a fascinating subject. If I had a super power, I’d want to speak every language. I happen to have been born in the UK (Wales, in fact), to English parents, so I was raised speaking […]