Writers Craft


AIDA Blog Structure

The AIDA Blog Structure

Like it or not, we are creatures of habit and routine. To varying degrees, we want structure and order in our lives to thrive. When you run your own business, orderly systems and processes will keep you on track, allow you to capitalise on opportunities and ultimately help you to […]


5 Blogging Myths & How to Beat Them

What’s stopping you from blogging in your business, right now? Is it one of these commonly held 5 myths? Or is there an FAQ that’s holding you back? As a blogging mentor, working with businesses, I hear these misconceptions all the time. They knock people’s confidence, they are overwhelmed and […]

Five Blogging Myths Busted

Single best tip to grow your blog

The Single Best Tip for Blogging

I started my first blog in 2013 as a vehicle to get my first novel off the ground. Since then, I’ve build a business around helping entreprenerus to discover the power in their own words, my top tip to grow your influence: build a blog and have a book. I’ve […]


4 Steps to Start a Healthy Writing Habit

via GIPHY Writing is hard… Is it? Anything is hard if you’re not used to it. Getting used to something is all about making it into a habit. We all have 24 hours in a day and it’s up to us to decide how we use that time. When you […]

Develop healthy writing habits to start blogging

Embrace your story instincts and write better blogs

Embrace The Story Instinct

Story Time… Walking along my local high street, I was held up behind a woman, holding the hand of a little girl. A girl of perhaps 3 or 4 (it was a school day, so I’m assuming she was pre-school age). It’s a narrow stretch of pavement, and it was […]


Why Online Workshops?

You never really just write a blog once. As soon as your words are online and in the public domain you can use them to grow your business. I’ve written previously about how to repurpose and recycle your blog content, both online and in the real world. When I started […]

Why and how to create online workshops

It’s So In-Tense!

How does the tense you use change your writing? As a wordsmith, I find language a fascinating subject. If I had a super power, I’d want to speak every language. I happen to have been born in the UK (Wales, in fact), to English parents, so I was raised speaking […]


What’s Your Learning Style?

We all experience the world in different ways, learning as we go. Are you a hugger? Or shy away from physical contact? Do you read books? Or haven’t you read a book since school? Is your perfect relaxation watching a movie, or do you prefer listening to music? We all […]

What's your learning style?

Why write original content

Why It’s Important To Write Original Content

I get several pitches a week from people wanting to write for my blog, and I’m always happy to consider original posts. But when Richard Smith contributed this article I resonated with it immediately.   I run workshops for a couple of Enterprise Agencies (listed on my Events Page). An […]