Writers Craft


Why It’s Important To Write Original Content

I get several pitches a week from people wanting to write for my blog, and I’m always happy to consider original posts. But when Richard Smith contributed this article I resonated with it immediately.   I run workshops for a couple of Enterprise Agencies (listed on my Events Page). An […]

Why write original content

How To Handle The Urge To Quit Your Blog

,Most of us have the urge to quit at some stage! Sometimes it just feels like too much. Have you ever felt like giving up on your blog? Are you embarrassed by how out of date your blog is? Are you ever tempted to delete it, quit it, stop your […]


What's the difference between content and copy

What’s the Difference Between Content and Copy?

I had a 1 to 1 meeting over a coffee last week with a new contact I’d made through networking.  She told me how much she’d struggled with the content on her website. When I dug into it with her, the thing she’d struggled with was the copy. It’s hard […]


How Blogging Can Refine Your Business

How Blogging Can Refine Your Business

Your business will always be a work in progress. There will always be elements to refine throughout its lifecycle, until the day you close it down or sell it on. In 2013, when I decided that would be the year I would fulfil a lifelong ambition to publish a book, […]


Why I Don’t Believe in Copywriting

Cruising around on Facebook, I saw an image about copywriting that made my belly do a backflip. It said, “Why I Don’t Believe in Copywriters”.   My initial reaction was, “OMG! Who is this person saying something I think but I’m too scared to admit, for fear of upsetting my […]

why i dont believe in copywriting

What’s All The Fuss About Audiobooks Anyway?

Audiobooks… business or Pleasure? With my Amy C Fitzjohn author hat on, but also keeping in mind that small businesses can look at alternatives to get their message out there, here’s some top tips from a contributor about the power of audiobooks to share your story. If you’ve published a […]

Why Audio books - Top Tips For Writers

Power sessions content coaching for business

Do I Need a Content Coach?

No one wants to be that person polluting the internet with bad content. Working with a coach will get you back on track, focus your efforts and grow your business.   Time Well Spent Time… that immovable barrier… ‘So much to do, so little time’! When you work for yourself, […]