Tapping into your own innate creativity adds sparkle to your blogs. I firmly believe that everyone is creative, at least to some degree. Being creative is a natural human instinct. The misunderstanding, the disbelief, occurs because when we talk about creativity, we immediately think of artists, musicians, designers, painters, sculptors, […]
Blogging has many benefits – sometimes they are quite unexpected! I shared my Massive List Of Reasons To Blog recently, but in this context I mean the benefits of what you do as a business… If someone asks me what they should blog about, I’ll invariably tell them to blog […]
Email Marketing is a powerful tool… When Melissa of Literary Book Gifts reached out to me over email, I wanted to help her fledgling business because I thought the products looked really cool. I love a new and quirky business! Having worked with pre-start buinesses for many years […]
Authenticity is the new buzzword in Content Marketing, everyone’s talking about it (how inauthentic of them). A for Authenticity: The A-Z of Blogging But, what do we really mean when we talk about being authentic on your blog? I don’t have all the answers, but I’m pretty sure there’s […]
(A less than 10-minute read or a 20-minute video) You don’t have to come up with a completely new idea for every blog you write! A little research can go a long way to inspiring and informing your writing. My latest blogging project is to write a series of blogs […]
Publishing my first novel The Bronze Box – changed my life. I’d realised a dream since childhood to be a published author, but sharing the process through blogging was the real game changer. The power of content marketing started to dawn on me, and 5 years on it’s my business. […]
There is so much more to blogging than writing an article for the purpose of being found on Google. Plenty of reasons to blog for your business – some a little unexpected… …Like doing it just for the love of it – that’s ‘L’ on my A -Z of Blogging […]
Sometimes, we all have the urge to give up on a task or a goal, especially when it feels like we’re getting nowhere or it isn’t going the way we expected. My theme for August is ‘Get It Done’ – I’m determined to cross a few writing projects off my […]
How likeable are you and your business? Working for yourself can be lonely. On the one hand, it’s motivating knowing you are in control, that you can do it in exactly the way you want to. You don’t need to compromise with your colleagues, you don’t need to rely on […]
We all know that having a plan is a sensible idea when you work for yourself. It’s the proactive thing to do. Whether it’s a plan for the overall strategy of the business, a plan for your marketing or a plan for your blogging. The point is to break down […]
