Marketing


Tip Top Top Tips (A to Z of Blogging)

  Quick, simple, sharable, actionable and consumable – sharing top tips on your a blog allows you to convey a lot of useful information in a short and snappy way. Who doesn’t love a listicle? That’s why T is for ‘Tips’ in my A to Z of Blogging. You can’t […]

Tip top top tips

Big Red Truck - Marketing Campaigns

Lessons You Can Learn From Successful Marketing Campaigns

  You may not have the budget or resources of a big successful business, but it’s surprising what you can learn from their marketing campaigns. Lessons you can apply to your own business, in your own unique way. This contributed content has some great take-aways to inspire, if you’re stuck […]


6 Harmful Blogging Mistakes

  I love blogging. Blogging and networking are my two favourite ways to market myself and my business. Writing and chatting – Brilliant.   As a writer, blogging is the most intuitive way to communicate my message, but it doesn’t always come easily, especially when you are writing about something […]

Six common blogging mistakes to avoid

when social media and blogging collide

When Social Media and Blogging Collide (A to Z of Blogging)

  Using Social Media is a little like renting a room from a curmudgeonly landlord. You have to follow their rules. You’re not allowed to redecorate. You can have visitors, but only people on your designated friends’ list – unless you pay the landlord extra rent. If the landlord doesn’t […]


How To Schedule Social Media For Free

    When I happened upon Hootsuite to schedule updates for the first time – covering for our Marketing Manager in a previous job – my mind was blown. Suddenly I realised the potential of being able to plan my Social Media marketing, instead of being inconsistent and ad-hoc.   […]

How to schedule social media for free

How To Do An SEO Audit of Your Small Business Website

While I know the basics to give your blogs their best chance to be discovered by Google, SEO (Search Engine Optimisation) is an ever evolving discipline with more and more tools and techniques for great quality content to be found and shared. Today I’m hosting a contributor to the blog, […]

Google bot SEO Audit

Feature your business in the passion projects movement

What’s Your Passion Project?

After three years of redundancy warnings every few months, when the seventh one actually happened in 2015, I vowed I would never work for anyone else ever again. I’d finally escaped! The fear of ‘lack’ stopped me from taking the hint the first six times and stepping into the dark […]