When I wrote the Sheridan and Blake books, my blog was the linchpin in my content marketing. The great thing about blogging for writers is you do the thing you are going to do anyway… write… and at the same time are marketing your work without even realising it! This […]
It’s easy to get distracted and spend all your advertising budget and energy on digital marketing – but sometimes, that’s not the best place to be seen by your ideal customers. Good marketing is a planned, strategic and a blend of different marketing methods. This contributor offers suggestions and insights […]
In our ever-changing world, where things can shift so quickly, it’s easy for a business to become tired and outdated. We’ve seen numerous well-known High Street retailers fail in the past year because they sat on their laurels and refused to change. These tips from a contributor will help you […]
It’s been a while since I had a book project on the go, but I know the impact writing your first book can have. This contributor shares some top tips before you start your book. Image Credit: Pexels from Pixabay. What To Know Before You Start Writing A Book […]
Pexels – CC0 License As I’m in the process of thinking about a rebrand for my business, this contributor content is particularly pertinent. 3 Simple Steps To Avoid Rebrand Mess-ups Rebranding is not an easy task. While some businesses consider it a necessary breath of fresh air and a […]
Great tips from a contributor. How well are you converting clicks to customers? The Real Reasons Customers Aren’t Buying From You So, you’ve built what you think is a great product. Items should be flying out of your inventory, but they aren’t. What’s going wrong? Pexels – CC0 License […]
While I know the basics to give your blogs their best chance to be discovered by Google, SEO (Search Engine Optimisation) is an ever evolving discipline with more and more tools and techniques for great quality content to be found and shared. Today I’m hosting a contributor to the blog, […]
Hosting another guest on the blog this week, this time, it’s all about Instagram: How To Make Your Business Successful With Winning Instagram Marketing Strategy Instagram is one of the most famous social media networks globally available to share photos and videos with your friends and followers. The involvement […]
I must admit, I really ‘don’t get’ TikTok! Maybe it’s because I’m over 40. Maybe it’s because I don’t have children, but as a social platform it is a complete mystery to me. When I have clients ask about emerging Social Media channels for marketing their business I have to […]
I write. I’ve written books. I’ve written hundreds of blogs. I bullet journal. I have a pen in my hand when I read. When I have an idea I process my thoughts by writing about them – writing helps me make sense of the world. But is it easy, […]
