Blog School


You Are Unique (A to Z of Blogging)

  I’ve always had a problem with that business cliche, USP (Unique Selling Point). It creates this illusion that every business needs to have ‘a thing’, some sort of ‘novelty’ or ‘quirk’ that makes them ‘different’. It’s one of the hardest questions to answer because what actually makes you unique […]

What makes your business unique

Stop Trying Start Doing - Perfectionism

Stop Trying and Start Doing – Thoughts On Perfectionism

  Being true to yourself is something you can’t do if you are preoccupied with the validation and approval of others.   The Lie Of Perfectionism Perfectionism masquerades as a positive thing, the drive to create something faultless, something that is the best it can be. Those are positive traits, […]


Tip Top Top Tips (A to Z of Blogging)

  Quick, simple, sharable, actionable and consumable – sharing top tips on your a blog allows you to convey a lot of useful information in a short and snappy way. Who doesn’t love a listicle? That’s why T is for ‘Tips’ in my A to Z of Blogging. You can’t […]

Tip top top tips

Big Red Truck - Marketing Campaigns

Lessons You Can Learn From Successful Marketing Campaigns

  You may not have the budget or resources of a big successful business, but it’s surprising what you can learn from their marketing campaigns. Lessons you can apply to your own business, in your own unique way. This contributed content has some great take-aways to inspire, if you’re stuck […]


6 Harmful Blogging Mistakes

  I love blogging. Blogging and networking are my two favourite ways to market myself and my business. Writing and chatting – Brilliant.   As a writer, blogging is the most intuitive way to communicate my message, but it doesn’t always come easily, especially when you are writing about something […]

Six common blogging mistakes to avoid

When Social Media and Blogging Collide (A to Z of Blogging)

  Using Social Media is a little like renting a room from a curmudgeonly landlord. You have to follow their rules. You’re not allowed to redecorate. You can have visitors, but only people on your designated friends’ list – unless you pay the landlord extra rent. If the landlord doesn’t […]

when social media and blogging collide

How to schedule social media for free

How To Schedule Social Media For Free

    When I happened upon Hootsuite to schedule updates for the first time – covering for our Marketing Manager in a previous job – my mind was blown. Suddenly I realised the potential of being able to plan my Social Media marketing, instead of being inconsistent and ad-hoc.   […]


Productivity Quick Tips

  Procrastination is just a step on the path to productivity. I’m a terrible procrastinator. Productivity never comes as readily as I’d like!   Mindless scrolling through Social Media and reading blogs is my procrastination enabler – although I’m much more disciplined with Social Media than I used to be. […]


Google bot SEO Audit

How To Do An SEO Audit of Your Small Business Website

While I know the basics to give your blogs their best chance to be discovered by Google, SEO (Search Engine Optimisation) is an ever evolving discipline with more and more tools and techniques for great quality content to be found and shared. Today I’m hosting a contributor to the blog, […]