Blog School


The Real Writing Is In The Edit

“The real writing happens in the edit” I find myself saying that a lot. I say it, because I believe it and I preach it to anyone writing their own blogs and other content. I’m going to use a rather crude analogy here, so brace yourselves…   You’re walking along […]

editing skills to improve your blog

If Web Platforms Were People

Brilliant guest post by my friend and colleague, WordPress Developer, Vik Martin. Vik designs beautiful websites for real people using WordPress and I’m delighted to be co-hosting a workshop on Blogging With WordPress, with her.   If Blogging platforms were people…   You want to start a blog but which […]

Crowd of men. If web platforms were people

Which platform do I use to write my blog

Where Do I Write My Blog? (A to Z of Blogging)

    Entrepreneurs dipping their toes into the murky waters of blogging for the first time often ask me, “Where do I write a blog?”. Keeping up with the latest platforms and technology can be overwhelming and off-putting for those new to blogging to support their business. Do I blog […]


You Are Unique (A to Z of Blogging)

  I’ve always had a problem with that business cliche, USP (Unique Selling Point). It creates this illusion that every business needs to have ‘a thing’, some sort of ‘novelty’ or ‘quirk’ that makes them ‘different’. It’s one of the hardest questions to answer because what actually makes you unique […]

What makes your business unique

Stop Trying Start Doing - Perfectionism

Stop Trying and Start Doing – Thoughts On Perfectionism

  Being true to yourself is something you can’t do if you are preoccupied with the validation and approval of others.   The Lie Of Perfectionism Perfectionism masquerades as a positive thing, the drive to create something faultless, something that is the best it can be. Those are positive traits, […]


Tip Top Top Tips (A to Z of Blogging)

  Quick, simple, sharable, actionable and consumable – sharing top tips on your a blog allows you to convey a lot of useful information in a short and snappy way. Who doesn’t love a listicle? That’s why T is for ‘Tips’ in my A to Z of Blogging. You can’t […]

Tip top top tips

Big Red Truck - Marketing Campaigns

Lessons You Can Learn From Successful Marketing Campaigns

  You may not have the budget or resources of a big successful business, but it’s surprising what you can learn from their marketing campaigns. Lessons you can apply to your own business, in your own unique way. This contributed content has some great take-aways to inspire, if you’re stuck […]