Storytelling for Business


The AIDA Blog Structure

Like it or not, we are creatures of habit and routine. To varying degrees, we want structure and order in our lives to thrive. When you run your own business, orderly systems and processes will keep you on track, allow you to capitalise on opportunities and ultimately help you to […]

AIDA Blog Structure

Communicate in style with your blog

Blog With Style

  Does your blog have a recognisable style? Does it fit with the authentic message of your business? One of the greatest compliments I received recently was meeting someone at a networking event. She came up to me, gave me a big hug, saying, “So lovely to see you, Amy. […]


5 Blogging Myths & How to Beat Them

What’s stopping you from blogging in your business, right now? Is it one of these commonly held 5 myths? Or is there an FAQ that’s holding you back? As a blogging mentor, working with businesses, I hear these misconceptions all the time. They knock people’s confidence, they are overwhelmed and […]

Five Blogging Myths Busted

Single best tip to grow your blog

The Single Best Tip for Blogging

I started my first blog in 2013 as a vehicle to get my first novel off the ground. Since then, I’ve build a business around helping entreprenerus to discover the power in their own words, my top tip to grow your influence: build a blog and have a book. I’ve […]


Waiting To Land Your First Paid Gig – A Guest Post

As I pass the milestone of my third year in business this month, this guest post is a timely reminder of the early days of trying to get paid from your business. In the past three years, I’ve learned it will always be up and down when you are freelancing. […]

Waiting for your first paid writing assignment

Embrace your story instincts and write better blogs

Embrace The Story Instinct

Story Time… Walking along my local high street, I was held up behind a woman, holding the hand of a little girl. A girl of perhaps 3 or 4 (it was a school day, so I’m assuming she was pre-school age). It’s a narrow stretch of pavement, and it was […]


Why Online Workshops?

You never really just write a blog once. As soon as your words are online and in the public domain you can use them to grow your business. I’ve written previously about how to repurpose and recycle your blog content, both online and in the real world. When I started […]

Why and how to create online workshops

It’s So In-Tense!

How does the tense you use change your writing? As a wordsmith, I find language a fascinating subject. If I had a super power, I’d want to speak every language. I happen to have been born in the UK (Wales, in fact), to English parents, so I was raised speaking […]


How Controversial Should My Blogs Be?

Very few of us set out to deliberately upset others. When we do so unintentionally it can be mortifying. But what about being deliberately contrary or controversial? Where are the limits?   Find Your Limit Telling someone where to establish their own boundaries and how controversial to be is a […]


Story of My Body Positive Case Study

The Story of One Entrepreneur Learning to Love Her Words

I meet some wonderfully inspiring entrepreneurs in my line of work, I’d like to share the story of one such woman in business. Lisa Beasley is just the kind of entrepreneur I love working with. Her business, My Body Positive, is built around her deeply rooted need to help others, […]