Storytelling for Business


Passion Projects #1: Rosie Withey, Horses As Teachers

  Taking the A37, Wells Road south out of the city of Bristol, beyond the sprawling suburbs, suddenly, the concrete stops and the greenery takes over. It’s easy to forget how close you are to rolling countryside stretching to the horizon when you live in a Bristol bubble. The A […]


Feature your business in the passion projects movement

What’s Your Passion Project?

After three years of redundancy warnings every few months, when the seventh one actually happened in 2015, I vowed I would never work for anyone else ever again. I’d finally escaped! The fear of ‘lack’ stopped me from taking the hint the first six times and stepping into the dark […]


Being A Problem Solver (A to Z of Blogging)

What’s the first thing we all do these days if we have a problem with something? We’ll Google it! …Or take to our Social Media channels and ask the hive mind what they think.   The Purpose Of Business Strip away everything, get right down to the fundamentals of business […]

Problem solving with your blog

Are You A Business, An Entrepreneur or A Freelancer?

  I was always entrepreneurial and creative. My first experience of being ‘an entrepreneur’ was in the mid 1980’s – I think I was about 8 years old!   A Child Entrepreneur (?) My sister and I were really into Quilling at the time – the art of curling thin […]

How do you describe what you? A business or an entrepreneur?do

What Do My Blog Readers Need From Me? (A-Z of Blogging: Need)

There’s a mantra in fiction writing, ‘Show don’t tell’.   Reader’s Need Context Don’t tell us the character is crying, show us their heartbreak, describe the anguish in their expression. It’s much more powerful and compelling. The same goes for your blog writing. Blogging is not about writing an academic […]


It’s So In-Tense!

How does the tense you use change your writing? As a wordsmith, I find language a fascinating subject. If I had a super power, I’d want to speak every language. I happen to have been born in the UK (Wales, in fact), to English parents, so I was raised speaking […]


A blogging binge. Build and plan a library of content

Binge Blogging: Create Content Consistently

I love a boxset binge! When you discover a series on Netflix and will happily sit there, watching episode after episode, until your eyelids droop, you’ve tipped popcorn into your lap and dribbled tea down your onesy*! *(I don’t actually have a onesy – just setting the scene, creative licence […]