Storytelling for Business


What makes your business unique

You Are Unique (A to Z of Blogging)

  I’ve always had a problem with that business cliche, USP (Unique Selling Point). It creates this illusion that every business needs to have ‘a thing’, some sort of ‘novelty’ or ‘quirk’ that makes them ‘different’. It’s one of the hardest questions to answer because what actually makes you unique […]


Listen To Others, But Think For Yourself

Do you have a big fluffy monster of a goal? It’s so massive, it’s almost inconceivable, almost. Something fluffy, amorphous that might take you a lifetime to reach. The closer you get, the more massive it seems. Like a mountain on the horizon, it looks climbable, until you get up […]

Listen to the fluffy monster of a goal

When Social Media and Blogging Collide (A to Z of Blogging)

  Using Social Media is a little like renting a room from a curmudgeonly landlord. You have to follow their rules. You’re not allowed to redecorate. You can have visitors, but only people on your designated friends’ list – unless you pay the landlord extra rent. If the landlord doesn’t […]

when social media and blogging collide

Passion Projects #1: Rosie Withey, Horses As Teachers

  Taking the A37, Wells Road south out of the city of Bristol, beyond the sprawling suburbs, suddenly, the concrete stops and the greenery takes over. It’s easy to forget how close you are to rolling countryside stretching to the horizon when you live in a Bristol bubble. The A […]


What’s Your Passion Project?

After three years of redundancy warnings every few months, when the seventh one actually happened in 2015, I vowed I would never work for anyone else ever again. I’d finally escaped! The fear of ‘lack’ stopped me from taking the hint the first six times and stepping into the dark […]

Feature your business in the passion projects movement

Problem solving with your blog

Being A Problem Solver (A to Z of Blogging)

What’s the first thing we all do these days if we have a problem with something? We’ll Google it! …Or take to our Social Media channels and ask the hive mind what they think.   The Purpose Of Business Strip away everything, get right down to the fundamentals of business […]