Storytelling for Business


Why It’s Important To Write Original Content

I get several pitches a week from people wanting to write for my blog, and I’m always happy to consider original posts. But when Richard Smith contributed this article I resonated with it immediately.   I run workshops for a couple of Enterprise Agencies (listed on my Events Page). An […]

Why write original content

If I’m On Social Media, Do I Really Need a Website?

I recently gave a talk to The Society of Authors in Bristol on ‘Blogging for writers’. I recommended hosting a blog on your website, busted five myths about blogging and had a Q&A session. One of the participants asked me, “Do I need a website if I blog on social […]


How To Handle The Urge To Quit Your Blog

,Most of us have the urge to quit at some stage! Sometimes it just feels like too much. Have you ever felt like giving up on your blog? Are you embarrassed by how out of date your blog is? Are you ever tempted to delete it, quit it, stop your […]


What's the difference between content and copy

What’s the Difference Between Content and Copy?

I had a 1 to 1 meeting over a coffee last week with a new contact I’d made through networking.  She told me how much she’d struggled with the content on her website. When I dug into it with her, the thing she’d struggled with was the copy. It’s hard […]


Why I Don’t Believe in Copywriting

Cruising around on Facebook, I saw an image about copywriting that made my belly do a backflip. It said, “Why I Don’t Believe in Copywriters”.   My initial reaction was, “OMG! Who is this person saying something I think but I’m too scared to admit, for fear of upsetting my […]

why i dont believe in copywriting

When is the best time to start a blog

When Is The Best Time To Start A Blog?

Starting a blog is a commitment – keeping your website alive, producing content regularly. But then, so is any ongoing project. Maintaining momentum and consistency takes time, energy and discipline. So, when is a good time to start? The simple answer is… now! There is never a ‘right’ time to […]


A Simple Formula to Plan Your Blogs

I set myself a writing challenge at the end of last year to plan and draft 24 blog posts. I wanted to have all my core blogs banked for 2018, freeing up time and as a basis for my marketing plan for the coming year. When I told people this […]

how to plan your blog

guest blogging resources - Idizeo list

FREE Guest Blogging Resources

Just because you have a shop on a high street, doesn’t mean you can’t have a pop-up shop on another street from time to time… That’s how I view guest blogging. Staying in your own cosy little home on the internet, nesting in your own blog, is lovely and familiar […]