Storytelling for Business


Being A Problem Solver (A to Z of Blogging)

What’s the first thing we all do these days if we have a problem with something? We’ll Google it! …Or take to our Social Media channels and ask the hive mind what they think.   The Purpose Of Business Strip away everything, get right down to the fundamentals of business […]

Problem solving with your blog

Are You A Business, An Entrepreneur or A Freelancer?

  I was always entrepreneurial and creative. My first experience of being ‘an entrepreneur’ was in the mid 1980’s – I think I was about 8 years old!   A Child Entrepreneur (?) My sister and I were really into Quilling at the time – the art of curling thin […]

How do you describe what you? A business or an entrepreneur?do

What Do My Blog Readers Need From Me? (A-Z of Blogging: Need)

There’s a mantra in fiction writing, ‘Show don’t tell’.   Reader’s Need Context Don’t tell us the character is crying, show us their heartbreak, describe the anguish in their expression. It’s much more powerful and compelling. The same goes for your blog writing. Blogging is not about writing an academic […]


It’s So In-Tense!

How does the tense you use change your writing? As a wordsmith, I find language a fascinating subject. If I had a super power, I’d want to speak every language. I happen to have been born in the UK (Wales, in fact), to English parents, so I was raised speaking […]


A blogging binge. Build and plan a library of content

Binge Blogging: Create Content Consistently

I love a boxset binge! When you discover a series on Netflix and will happily sit there, watching episode after episode, until your eyelids droop, you’ve tipped popcorn into your lap and dribbled tea down your onesy*! *(I don’t actually have a onesy – just setting the scene, creative licence […]


When Storytelling Became A Marketing Buzzword

Everyone’s talking about storytelling, it’s the latest trendy buzzword in marketing. I really hate jargon, and the way ‘storytelling’ has become jargon especially irks me – as a lifelong storyteller, story-lover and fiction writer! Let me qualify that slightly grumpy statement…   Storytelling IS how humans communicate and make sense […]

When storytelling became a buzzword

Share your knowledge - PI

Be Known For Your Knowledge (A-Z of Blogging)

“Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad”   I do enjoy a pub quiz. It was a regular event when we had a lodger living with us. Pitting our knowledge against fellow drinkers in a local pub, my hairless-husband was […]


Is Your Business Due for a Facelift?

When should you consider a facelift for your business? Our businesses naturally evolve, and we grow as individuals in skill, knowledge and experience. But are we demonstrating that to everyone else? At some point, you must concede that the messages you send are inconsistent with what you’re really doing. Perhaps […]

A business facelift

Facts Vs Opinion (A-Z of Blogging)

F is for Facts in the A-Z Blogging   Opinions or Facts? It’s been years since I watched “the news”. The word ‘news’ needs to be in quotation marks because in this age of 24-hour ‘news’ it’s amazing how tenuous some of the topics are that pass as ‘news’! How […]