Storytelling for Business


Bring Creativity To Your Blog (A-Z of Blogging)

Tapping into your own innate creativity adds sparkle to your blogs. I firmly believe that everyone is creative, at least to some degree. Being creative is a natural human instinct. The misunderstanding, the disbelief, occurs because when we talk about creativity, we immediately think of artists, musicians, designers, painters, sculptors, […]

Can you learn creativity

The Power of Authenticity (A – Z of Blogging)

Authenticity is the new buzzword in Content Marketing, everyone’s talking about it (how inauthentic of them).   A for Authenticity: The A-Z of Blogging But, what do we really mean when we talk about being authentic on your blog? I don’t have all the answers, but I’m pretty sure there’s […]

Iceburg authentic below the surface

magnifying glass for blog research

Using Research To Inspire And Inform Your Blogs

(A less than 10-minute read or a 20-minute video) You don’t have to come up with a completely new idea for every blog you write! A little research can go a long way to inspiring and informing your writing. My latest blogging project is to write a series of blogs […]


Three Lessons From Three Years In Business

July marks the third year I’ve been in business. Each year, I meet my anniversary with mixed feelings. Firstly, I’m always glad, relieved, happy to have made it through another year. My chief measure of success is not giving up and not having to get a ‘proper job’! When the […]

3 Lessons from 3 years of business

Massive List of Reasons to Blog for your business

Massive List of Reasons to Blog For Your Business

I responded to a Facebook comment recently; an entrepreneur I know asked what the benefits of blogging were. After a small, exasperated, internal scream – I started this post… Writing about something is my go-to response! There are so many reasons to blog… That’s just one reason to blog – […]


How Niche Is Too Niche? Part One: Why Should You Care?

All the advice tells us we should niche our business. But what does that actually mean? I have a lot to say on this topic, and so I don’t overwhlem you, I’m splitting it into two blogs. This is part one! Entrepreneur.com defines niche as: Definition: A portion of a […]