Features Vs Benefits – What To Blog About (A-Z of Blogging)

Blogging has many benefits – sometimes they are quite unexpected! I shared my Massive List Of Reasons To Blog recently, but in this context I mean the benefits of what you do as a business… If someone asks me what they should blog about, I’ll invariably tell them to blog […]

What to blog about features vs benefits

email tips for startups

Email Tips For Start-Ups: A Guest Post

  Email Marketing is a powerful tool… When Melissa of Literary Book Gifts reached out to me over email, I wanted to help her fledgling business because I thought the products looked really cool.   I love a new and quirky business! Having worked with pre-start buinesses for many years […]


The Power of Authenticity (A – Z of Blogging)

Authenticity is the new buzzword in Content Marketing, everyone’s talking about it (how inauthentic of them).   A for Authenticity: The A-Z of Blogging But, what do we really mean when we talk about being authentic on your blog? I don’t have all the answers, but I’m pretty sure there’s […]

Iceburg authentic below the surface

magnifying glass for blog research

Using Research To Inspire And Inform Your Blogs

(A less than 10-minute read or a 20-minute video) You don’t have to come up with a completely new idea for every blog you write! A little research can go a long way to inspiring and informing your writing. My latest blogging project is to write a series of blogs […]


Why Should You Write A Book For Your Business? – A Guest Post

Publishing my first novel The Bronze Box – changed my life. I’d realised a dream since childhood to be a published author, but sharing the process through blogging was the real game changer. The power of content marketing started to dawn on me, and 5 years on it’s my business. […]

write your book

ABC of Blogging

A – Z of Blogging: 26 Elements To Be Better at Blogging

There is so much more to blogging than writing an article for the purpose of being found on Google. Plenty of reasons to blog for your business – some a little unexpected… …Like doing it just for the love of it – that’s ‘L’ on my A -Z of Blogging […]


Don’t Give Up! – A Guest Post

Sometimes, we all have the urge to give up on a task or a goal, especially when it feels like we’re getting nowhere or it isn’t going the way we expected. My theme for August is ‘Get It Done’ – I’m determined to cross a few writing projects off my […]

There is no magic wand but don't give up

5 Simple Steps To Be A Likeable Business – A Guest Post

How likeable are you and your business? Working for yourself can be lonely. On the one hand, it’s motivating knowing you are in control, that you can do it in exactly the way you want to. You don’t need to compromise with your colleagues, you don’t need to rely on […]


Sunday Reboot: Plan Your Proactive Week

We all know that having a plan is a sensible idea when you work for yourself. It’s the proactive thing to do. Whether it’s a plan for the overall strategy of the business, a plan for your marketing or a plan for your blogging. The point is to break down […]


Tips to optimize Google My Business

Optimizing Your Google My Business – A Guest Post

Writing great content on your website is only the first step. Publishing it is not a case of ‘write it and they will come’, you need to give your business a fighting chance on Google for people to find it. It’s in Google’s best interests to make sure its users […]