What’s the Difference Between Content and Copy?

I had a 1 to 1 meeting over a coffee last week with a new contact I’d made through networking.  She told me how much she’d struggled with the content on her website. When I dug into it with her, the thing she’d struggled with was the copy. It’s hard […]

What's the difference between content and copy

Blog impact on businesses

Why Your Blog Has a Huge Impact on Your Business – Guest Post

Blogging has had an impact, and been the foundation of my business, since my early blogs in 2013 when I was preparing to publish The Bronze Box. Over the past five years, my blogs have become the staple of everything I do. Blogging is so much more than SEO (Search […]

How Blogging Can Refine Your Business

Your business will always be a work in progress. There will always be elements to refine throughout its lifecycle, until the day you close it down or sell it on. In 2013, when I decided that would be the year I would fulfil a lifelong ambition to publish a book, […]

How Blogging Can Refine Your Business

why i dont believe in copywriting

Why I Don’t Believe in Copywriting

Cruising around on Facebook, I saw an image about copywriting that made my belly do a backflip. It said, “Why I Don’t Believe in Copywriters”.   My initial reaction was, “OMG! Who is this person saying something I think but I’m too scared to admit, for fear of upsetting my […]

When Is The Best Time To Start A Blog?

Starting a blog is a commitment – keeping your website alive, producing content regularly. But then, so is any ongoing project. Maintaining momentum and consistency takes time, energy and discipline. So, when is a good time to start? The simple answer is… now! There is never a ‘right’ time to […]

When is the best time to start a blog

how to plan your blog

A Simple Formula to Plan Your Blogs

I set myself a writing challenge at the end of last year to plan and draft 24 blog posts. I wanted to have all my core blogs banked for 2018, freeing up time and as a basis for my marketing plan for the coming year. When I told people this […]

FREE Guest Blogging Resources

Just because you have a shop on a high street, doesn’t mean you can’t have a pop-up shop on another street from time to time… That’s how I view guest blogging. Staying in your own cosy little home on the internet, nesting in your own blog, is lovely and familiar […]

guest blogging resources - Idizeo list

death of Facebook for business

Is This The Death of the ‘Free’ Facebook Business Page?

Facebook. Love it or loathe it, is by far and away the biggest, and most popular Social Media Channel. I was one of the first few thousand people to join Facebook in the early days. I joined in 2007 when we were making plans to relocate our lives to Bulgaria. […]

Why I’m Not Goal Setting This January

(Article first published on Linked In) Be honest, how many years have you set yourself New Year’s Resolutions, a goal that’s forgotten by February? Are you one of the millions of people who join a Gym in January, go once then let their membership lapse? (I’ve certainly done that!) Every […]

Why I'm not goal setting

Improve the experience of visitors to your website

3 Excellent Ways To Improve Your Visitors Experience On Your Website

It’s been a busy year in my evolving business in 2017, with many more visitors to my blog and some fantastic and inspiring businesses working alongside me. I’ve been beavering away in the background, collating all my expertise on blogging into a series of online workshops I can coach clients […]