Facts Vs Opinion (A-Z of Blogging)

F is for Facts in the A-Z Blogging   Opinions or Facts? It’s been years since I watched “the news”. The word ‘news’ needs to be in quotation marks because in this age of 24-hour ‘news’ it’s amazing how tenuous some of the topics are that pass as ‘news’! How […]


Share your expertise with confidence on your blog

Bringing Your Expertise To Your Blogs (A-Z of Blogging)

E is for Expertise in my A to Z of Blogging… Expertise in Action This Summer, I was at a garden party for my sister’s birthday (she’s Artist Chloe Birnie). We sat on makeshift chairs around a blazing firepit in her garden in Devon, surrounded by her friends and family, […]


Improve the quality of your blogs by using a little storyteller's magic

Add A Little Magic To Your Blog

(A 5-minute read or a 25-minute video…) We all have a little creative magic inside of us, if we dig deeply enough. I firmly believe that we are all born creative and reading ‘Out Of Our Minds: Learning To Be Creative’ by Ken Robinson is backing up that belief. Watch […]


Get It Done! Don’t Self-Sabotage Your Blog (A-Z of Blogging)

Talking to a business colleague recently, she asked me, “are you getting in your own way in your business?” I had to be honest and say, “yes”. When you work for yourself, you are both the biggest asset and the biggest liability to your business!   Self-Sabotage Becomes An Art […]

Chequered flag get it done you win

Can you learn creativity

Bring Creativity To Your Blog (A-Z of Blogging)

Tapping into your own innate creativity adds sparkle to your blogs. I firmly believe that everyone is creative, at least to some degree. Being creative is a natural human instinct. The misunderstanding, the disbelief, occurs because when we talk about creativity, we immediately think of artists, musicians, designers, painters, sculptors, […]


Features Vs Benefits – What To Blog About (A-Z of Blogging)

Blogging has many benefits – sometimes they are quite unexpected! I shared my Massive List Of Reasons To Blog recently, but in this context I mean the benefits of what you do as a business… If someone asks me what they should blog about, I’ll invariably tell them to blog […]

What to blog about features vs benefits

email tips for startups

Email Tips For Start-Ups: A Guest Post

  Email Marketing is a powerful tool… When Melissa of Literary Book Gifts reached out to me over email, I wanted to help her fledgling business because I thought the products looked really cool.   I love a new and quirky business! Having worked with pre-start buinesses for many years […]


The Power of Authenticity (A – Z of Blogging)

Authenticity is the new buzzword in Content Marketing, everyone’s talking about it (how inauthentic of them).   A for Authenticity: The A-Z of Blogging But, what do we really mean when we talk about being authentic on your blog? I don’t have all the answers, but I’m pretty sure there’s […]

Iceburg authentic below the surface

magnifying glass for blog research

Using Research To Inspire And Inform Your Blogs

(A less than 10-minute read or a 20-minute video) You don’t have to come up with a completely new idea for every blog you write! A little research can go a long way to inspiring and informing your writing. My latest blogging project is to write a series of blogs […]