It’s a common problem. There just isn’t as much traffic coming to your wesbite as you would have expected. So what’s going wrong?
Top tips from a contributor:
Stuck in Traffic
There’s no doubt that, in the modern world, your business is going to need the internet in order to succeed. We have such a technologically minded culture that not having some kind of presence on the web is one of the easiest ways to make sure that your business falls at the first hurdle. However, just having a presence online isn’t enough, you need to make sure that it’s a good one. One of the most common problems that a lot of small startups have, especially in the early days, is that no one is actually visiting their website. With that in mind, here are some of the reasons that your website is being ignored.
They Can’t Find It
The most common reason why you’re not getting nearly the amount of traffic to your website that you might be expecting is simply that no one knows about it. The truth is that the internet is so full of content that it’s incredibly easy for a single website to get lost amidst all of the noise. You need to make sure that you’re aware of the latest digital marketing techniques. One of the best ways to do this is to work with professionals. Working alongside an SEO or PPC agency to increase the visibility of your website is one of the best ways to grow your audience quickly. That way you can be sure that you’re doing the right things and you’re not wasting your time.
The Design Is Bad
Of course, the problem might not be that people can’t find your website, it might just be that they click away as soon as they arrive. There are plenty of reasons that this might happen but the most obvious is that it’s just ugly. It might sound shallow but customers don’t have the time to look past ugly and obscuring design choices to get the good stuff. You need to make sure that your website is as instantly appealing as possible. Once again, working with a professional web designer is one of the best things that you can do in this situation.
There’s No Interesting Content
Then again, if your website is all style and no substance then that’s hardly going to encourage people to visit it either. You need to make sure that your website has enough content that people will actually want to visit it. From a well-constructed store page to a blog section, there are plenty of ways that you can engage customers once they arrive at your website, you just need to figure out which are the best options for you.
One thing that it’s important to remember is that you can’t assume that this is a problem that only impacts those who are just starting out. The truth is that these are problems that even well-established businesses can run into. You need to remember that the world is constantly changing and it’s happening faster all of the time. You need to make sure that you’re updating your website and look to the future as much as you can to ensure that you’re not falling behind the competition.
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