Understanding The Culture Of Your Industry

Knowing your industry is essential to stand out from the crowd, identify trends and opportunities and to collaborate with others in your industry. Knowing the culture of your industry will help you to attract the right team and the right Continue reading Understanding The Culture Of Your Industry

4 Tip for Writing Inclusively Demographic Survey Questions – A Guest Post

Communicating inclusively

I’m hosting a guest on the blog this week. Thank you Chi Whitley for sharing these insights:   4 Tip for Writing Inclusively Demographic Survey Questions   In 2021 and beyond, it is essential that your writing be culturally aware Continue reading 4 Tip for Writing Inclusively Demographic Survey Questions – A Guest Post

Using Social Media Apps To Figure Out Who Your Customers Are

Before you write any content, you need to now who you’re writing it for. Successful businesses are more and more social. Understanding who the main customer is in your business is fundamental to its success. It may seem counterintuitive to narrow your focus, Continue reading Using Social Media Apps To Figure Out Who Your Customers Are

How to be Irresistible to Your Customers

We all know that without customers there is no business. You can have the most beautiful product in the world, have invented the coolest new bit of technology or written the best book ever woven from a combination of 26 Continue reading How to be Irresistible to Your Customers