I’m hosting a guest on the blog this week. Thank you Chi Whitley for sharing these insights: 4 Tip for Writing Inclusively Demographic Survey Questions In 2021 and beyond, it is essential that your writing be culturally aware Continue reading 4 Tip for Writing Inclusively Demographic Survey Questions – A Guest Post
All the advice tells us we should niche our business. But what does that actually mean? I have a lot to say on this topic, and so I don’t overwhlem you, I’m splitting it into two blogs. This is part Continue reading How Niche Is Too Niche? Part One: Why Should You Care?
If you’ve ever been on any enterprise training there are two things you’ve probably been asked…. What is your USP? and What niche are you in? So, what’s the difference and why should you care? USP USP = ‘Unquie Selling Continue reading What’s the Difference Between a Niche and a USP?
Marketing is a murky business. There are so many things to consider, so many options to raise awareness of what you do, it can be overwhelming. How on earth do you persuade people to buy from you instead of the Continue reading Who’s Your Number 1 Fan?
We all know that without customers there is no business. You can have the most beautiful product in the world, have invented the coolest new bit of technology or written the best book ever woven from a combination of 26 Continue reading How to be Irresistible to Your Customers