How Could You Monetise Your Blog?
So you started a blog to grow your business?
But what if the blog itself could earn you money?
Tips and inspiration from a contributor…
(Quick Read, Contributed Content)
Everyone needs to and likes to make money. We all have bills to pay and have to keep a roof over our heads as well as eat. For some people, what they earn in their job is just not enough and they turn to writing blogs as a way of making some extra cash. Others start a blog because they have a passion for something. Why you start your blog does not really matter but making as much money from it as you can does.
Gain Followers
To be able to make any money from your blog you first of all need to build a following. You can do this by embracing social media and guiding people to it. When the followers have built up you can start to charge for advertising on your pages. This can be done in one of several ways. You could charge private advertisers for space, and as long as their advert does not conflict with your principles, this can be a good way to earn some money.
There is also the option of PPC ads. This stand for ‘pay per click’ and you basically receive a small amount each time a user clicks through to the website being advertised. This might sound like it will not make a great deal, and it will never make you a millionaire. However, you may be surprised how many people will click to find out more information, and they do not have to buy for you to be paid.
Promote Digital Products
You could promote some digital products on your blog, and perhaps learn enough about them to answer questions. Then if someone asks you what is Bitcoin cash?, how do I publish an eBook or what apps and plugins might be useful to them, you may know the answers and if not will at least know where to look. Some digital product developers will pay you a commission for every sale that comes through your site, and if you have built a relationship with them, they may be able to answer the questions you can’t.
Sell Your Own Products
If your blog relates to a new business you have started, you could advertise and sell your own products through it. For instance, if you sell handmade toys, make sure your blog talks about the processes of making them or their history. You could even include a video or two of you actually making them. This is just an example. There is no end to the ways to sell your own products on your blog, and it is an opportunity that should not be missed.
Be Flexible
Because one way of monetising a blog has worked for someone else does not mean it is the right way for you. It depends on your target audience and how you market your blog, and it might be a case of trying them all until you have found the right one. If you are lucky, you could start to get an income stream from all forms of promotion, and then it will be up to you to keep your blog relevant so that the flow continues.