Before you write any content, you need to now who you’re writing it for. Successful businesses are more and more social.
Understanding who the main customer is in your business is fundamental to its success. It may seem counterintuitive to narrow your focus, but it’s much easier to communicate and build a relationship with one person, than with a crowd.
If you can imagine who the ONE person is that represents a ‘tribe’ of people, you can build everything you do around that person, create a number 1 fan for your business and someone who will bring their tribe with them.
I’m in the process of developing a series of online workshops to help you create great content that adds value, to grow your business, the first of these workshops will be ‘Create Your Customers’ – announcements on this coming soon…
In the meantime, this fascinating piece of contributed content gives you some useful tools and insights to start working out for yourself who’s really reading your content and why.
Using Social Media Apps To Figure Out Who Your Customers Are
If you’ve spent any time reading this blog, you’ll know the power of social media to help promote a business. Businesses, no matter how small, are going from strength to strength promoting themselves using social media profiles as a means to target their demographics.
How?
By analyzing and identifying their metrics. It might sound difficult, but it’s really not. Users will often happily hand over their information online in the development of these profiles. If you have the correct social media integration with your online tech solutions, you could be in for a world of positively useful demographic information.
But how can you best squeeze the most out of social media? By just hosting pages? That helps, but it isn’t the full solution. The following tips are:
Demographics
This has been listed above, but it’s really hard to understate how important this is for your business. If you know who you’re selling to, you can directly target them as objects of your selling. A concentrated attack is always better than a scattergun approach. That might sound like aggressive business terminology, and it is. That’s the point. A business billboard isn’t aggressive. It ‘coaxes’ it’s viewers into finding out more themselves. Targeted advertising through demographic information using social media not only identifies your future customer, but it allows you to approach them directly. Imagine a salesman only knocking on the doors of likely clients he’s going to be able to sell to. You’d think he was a genius. Social media allows you to do that.
Advertising ID’s
Akin to targeting demographics, advertising ID’s are collected and formed through a consumer’s travel of the internet. Every search they make, every location they go, mostly every item they buy is cataloged through Google and collated into the relevant information that allows you to understand the buying habits of the person you’re interested in.
This sounds creepy, and it probably is. But it’s useful. See what packages you can use to effectively implement targeted advertising, and like the salesman who knows exactly who to sell to, you’ll be making money in no time.
Own-App Integration
If you haven’t already, it’s incredibly wise to develop your own app for greater business/customer interaction. Here you can get the best mobile app development cost estimate. Once you’ve done this, be sure to integrate social media support, so your customers can create logins through Facebook, Twitter or Instagram. This will allow you to access their basic information and have even more reliable metrics for demographics and advertising ID’s at the same time. Having an app will also help you communicate more effectively with your customers by having security features that help you identify who you’re talking to, and also implementing ease-of-access for your support staff.
Social media is here, and it’s here to stay. It’s the digital ‘reputation’ of the modern world. People often half-live through their social media accounts, and so neglecting this from a business perspective is similar to ignoring half of your demographics through willful ignorance. Don’t be that kind of business owner.