It’s easy to get distracted and spend all your advertising budget and energy on digital marketing – but sometimes, that’s not the best place to be seen by your ideal customers. Good marketing is a planned, strategic and a blend of different marketing methods.
This contributor offers suggestions and insights to think about marketing more holistically and try things that others may have forgotten about.
When It Pays to Use Traditional Advertising Methods
With so many digital advertising methods available today, it makes sense for a lot of small businesses to focus on them. They’re usually affordable and they often have a great ROI, so digital channels can be an excellent choice to help you maximize your marketing budget. However, it’s also important not to completely dismiss more “traditional” types of advertising. The non-digital methods can still be extremely useful and work out well for your business. They can be especially suited to certain types of business or particular industries. If you want to explore all of your advertising options, you should consider which traditional methods could work for your business.
Flyering and Direct Mail
You’ve probably noticed that a lot of businesses still engage in flyering or direct mail. It might seem a bit old-fashioned, but if it didn’t work, they wouldn’t keep doing it. These printed materials can be super effective, providing people with a marketing message that sticks around. If you choose flyers and leaflet printing to advertise your business, you can distribute materials that people keep in their homes, cars, and bags for a long time. It’s a much more long-lasting method of advertising your brand compared to online ads that are gone in an instant.
Plenty of businesses still use radio advertising for their business, and there’s a good reason for it. People still listen to the radio, despite a range of other options for listening to music or conversation. Even though podcasts and streaming services are available, radio is often the choice in cars, on building sites, and in other locations too. A short radio ad could do a lot for your business. Plus, for a more modern option, there is the possibility of advertising with more modern audio platforms, including on podcasts or streaming services such as Spotify.
Many newspapers and magazines may have moved online, but there are still many of them that are enduring in print form too. Print materials like these can be a fantastic place to print an ad for your brand. However, the key is to choose the right publications so that you can ensure they’re right for your audience. You need to identify publications with audiences that cross over with yours so that you can make sure you’re advertising to the right people. Whether it’s a small ad in the corner of a page or a full-page advert, you can get the readers’ attention.
Traditional marketing methods can sometimes be seen as more intrusive compared to digital marketing. However, that’s also what can make them effective. Outdoor marketing methods put your message right in front of people so it’s hard to ignore. Advertising your brand outdoors could mean putting your business on the side of a bus, using benches or bus stops, billboards, and other ways of displaying your messaging using various outdoor features.
Don’t dismiss traditional advertising methods before you assess if they’re right for your brand. They could be an effective way for you to advertise.