To take your business to the next level with these solid marketing methods – you need to get some basics right first.
Here are 12 contributor tips to help you grow your enterprise.
12 Marketing Methods To Skyrocket Your Small Business
When you’re trying to build a thriving business you adore, it can be very easy to get stuck in a rut with your marketing choices. Sticking to what you know might keep you safe in your comfort zone, but if you want to take your business to the next level it’s time to try something new. Whether you’re turning to traditional advertising methods, or you want to experiment with more modern marketing avenues, there are a whole host of ways that you can skyrocket your small business. Implement some of the following ideas today, and you will soon start to see huge results!
1.Build a Fantastic Website
Your business website is the core of your brand and should make a long-lasting impact on your clients as soon as they land on your homepage. You don’t have to shell out a fortune in order to create a show-stopping website. Platforms such as Wix and Squarespace are very user-friendly, and they even supply templates which help you to build an attractive website structure for your target audience. Get your friends or family members to try out your website to make sure it’s intuitive, slick and easy to navigate. Once you have a strong website in place, you will soon be able to get started on other forms of marketing that seamlessly guide potential customers to your site.
2. Create a Visual Marketing Campaign
A visual marketing campaign could go hand in hand with your brand new website. Inserting an engaging video from a Corporate Video Production company as your homepage header, will give your audience an instant idea of who you are and what you do. Similarly, you can also use video content as part of your social media marketing methods and ad campaigns. Instagram is now favouring video content over still images, so this is certainly worth considering.
3. Focus On One Social Media Platform
You should never feel as though you need to be everywhere when it comes to social media. Focusing on one platform consistently will bring better results, rather than spreading yourself too thin. Think about where your ideal clients hang out and what their platform of choice would be. Whether you hone in on Facebook, TikTok, YouTube or Twitter, you probably already have a preferred social media platform. Focus on high quality content for just one platform and you’ll reap the rewards.
4. Show Your Face
If you want to build a small business in 2021, now is not the time to be camera shy! People love making real connections with other people, so show your face online and on your website. If you regularly use Instagram as your social media platform of choice, use their stories feature to talk directly to your audience. Creating a connection with a virtual audience can take time, but it’s easier if you’re willing to show your personality and a glimmer into your everyday life too
5. Stellar Online Copy
Never underestimate the power of words; your visuals and branding can be completely on point, but if you want to forge a connection, you need to start speaking the language of your ideal clients. Using engaging and relatable copy on your website, social media captions and email campaigns can be the difference between making a sale or deterring a potential client. Take an online copywriting course or outsource your copy to a professional if you have the funds to do so. Stellar online copy is going to help your business stand out from other competitors in your space.
6. Start a Blog
Blogging is a brilliant way to increase your exposure online and establish yourself as a trusted expert in your industry. It may seem overwhelming to get started in the blogging world, but once you publish your first post, you’ll feel a huge sense of relief. Many business owners delay their blogging strategies because they don’t know what to write, but your answers lie within your target audience. As soon as you start talking to your ideal clients, you’ll start to discover what they want to hear from your blog.
7. Audit Your SEO
Writing blog posts goes hand in hand with your SEO strategies. Search engine optimization ensures that your business reaches your ideal clients by using specific keywords and phrases. Getting to the number one spot on Google is going to take time and persistence, but it is possible. Consider working with a reputable SEO agency, and they will help you to build up your credibility online using their tried and tested strategies.
8. Hire a Mentor
There is no shame in asking for help when you’re sprucing up your marketing methods. In the online space there are a number of coaches and mentors that truly know their stuff. Do your research and book a call with someone that you feel aligned to. Working with a coach can help you to get from A to B much more quickly.
9. Start Networking
When it comes to being a pro at online networking, you should always be prepared to step outside of your comfort zone. Talking to new people can seem daunting at first, but it is going to put you in a good position for future collaborations. There are plenty of online networking events for small business owners, so make the most of them! Strike up conversations with interesting people and make sure you take their all important contact information.
10. Leverage The Power of Email
Email marketing has been around for decades and it’s still just as effective today. If you haven’t set your business up with a reputable email marketing provider, now is the time to start doing your research. Flodesk, Converkit and Mailchimp are all excellent options when it comes to email marketing, so what do you do once you’re all set up? Emailing your subscribers list regularly can help to keep people warm and interested in your brand and services. Talk about what’s going on in your life at the moment, tease any future offers and provide valuable content for your audience. Educational content is key when you’re using email marketing as one of your chosen methods; this will allow your readers to know, like and trust you over time.
11. Run a Competition
Hosting a giveaway or competition is a great way to build exposure for your brand. You could offer one of your services for free or team up with other small businesses for a big bundle of goodies to your winner. This method is used by brands all the time as it welcomes potential new clients into your online world. Encourage people to share your content and enter the competition for maximum online exposure.
12. Collaborate With Like-Minded Brands
Small businesses should always value collaboration over competitions; it can increase your exposure and boost your chances for referrals. Get in touch with another brand who has a similar online audience to you and recommend each other for future work!
Patience is key when it comes to re-evaluating your marketing methods and seeing results. Sometimes new methods of marketing can be a slow burner, and other times you can see instant gratification. Trust your instincts when it comes to making specific changes to your marketing strategies and don’t be afraid to enlist the help of a professional for guidance. The success of your online business will predominantly be impacted by your choice of marketing, so now is the time to make those big decisions and enjoy watching the magic happen.