Features Vs Benefits – What To Blog About (A-Z of Blogging)

What to blog about features vs benefits

Blogging has many benefits – sometimes they are quite unexpected! I shared my Massive List Of Reasons To Blog recently, but in this context I mean the benefits of what you do as a business… If someone asks me what Continue reading Features Vs Benefits – What To Blog About (A-Z of Blogging)

Email Tips For Start-Ups: A Guest Post

email tips for startups

  Email Marketing is a powerful tool… When Melissa of Literary Book Gifts reached out to me over email, I wanted to help her fledgling business because I thought the products looked really cool.   I love a new and Continue reading Email Tips For Start-Ups: A Guest Post

The Power of Authenticity (A – Z of Blogging)

Iceburg authentic below the surface

Authenticity is the new buzzword in Content Marketing, everyone’s talking about it (how inauthentic of them).   A for Authenticity: The A-Z of Blogging But, what do we really mean when we talk about being authentic on your blog? I Continue reading The Power of Authenticity (A – Z of Blogging)