Practical Sustainable Enterprise Support
I’ve always had a problem with that business cliche, USP (Unique Selling Point). It creates this illusion that every business needs to have ‘a thing’, some sort of ‘novelty’ or ‘quirk’ that makes them ‘different’. It’s one of the Continue reading You Are Unique (A to Z of Blogging)
(A 5-minute read or a 25-minute video…) We all have a little creative magic inside of us, if we dig deeply enough. I firmly believe that we are all born creative and reading ‘Out Of Our Minds: Learning To Be Continue reading Add A Little Magic To Your Blog
Authenticity is the new buzzword in Content Marketing, everyone’s talking about it (how inauthentic of them). A for Authenticity: The A-Z of Blogging But, what do we really mean when we talk about being authentic on your blog? I Continue reading The Power of Authenticity (A – Z of Blogging)
Story Time… Walking along my local high street, I was held up behind a woman, holding the hand of a little girl. A girl of perhaps 3 or 4 (it was a school day, so I’m assuming she was pre-school Continue reading Embrace The Story Instinct
From the camp fire to the internet – Stories are how we learn, we all have a tale to tell… Stories inspire Stories influence Stories move people We live our lives at the centre of our own narrative. Each blog Continue reading Applying the Fairy Tale Formula to Your Website