Craft Your Vision Board for the Year Ahead

As the Earth completes another orbit of the Sun, we naturally look ahead. Preferably with hope and optimism – although that can be challenging in these trying times. It’s always around his time of year (December / January) that I Continue reading Craft Your Vision Board for the Year Ahead

Of Vision and Vanity

Every business needs a vision, but not every entrepreneur has to be a visionary. If you close your eyes and imagine where you would like your life to be in, say, 5 years, what might it look like? Try it. Continue reading Of Vision and Vanity

7 Product Marketing Mistakes To Avoid

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It’s easy to make mistakes when marketing your business. Here are 7 top tips from a contributor. Pexels. CCO Licensed. Getting people to buy your product requires marketing. But not just any type of promo will do. With so many Continue reading 7 Product Marketing Mistakes To Avoid

Here’s How To Ensure Your Business Appeals To Modern Customers

The needs of your customers are constantly changing and businesses that don’t respond will be left behind. Top tips here from a contributor to appeal to modern customers. Are you eager to ensure that your business appeals to modern customers? Continue reading Here’s How To Ensure Your Business Appeals To Modern Customers

The Cost Of Living Is Unsustainable

It’s a familiar mantra – reported in the media as a ‘Cost Of Living’ crisis – as if rising costs are a temporary blip, that we should sit tight and ride it out. Which would make sense, if there was Continue reading The Cost Of Living Is Unsustainable

Busy Badge of Honour – The Scourge of Busy

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Do you wear your busy-ness like a badge of honour? Many years ago, in another life, I was an HR Administrator for a busy manufacturing firm in south Somerset. The factory staff worked shifts but the office staff worked regular Continue reading Busy Badge of Honour – The Scourge of Busy

SEO Tips for Small Businesses – How to Get Found Online

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3 ways to help your business be found online Continue reading SEO Tips for Small Businesses – How to Get Found Online

Why Sustainability Should Define Your Startup

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When you startup something new, you have a golden opportunity to set the agenda, define your values and boldly assert your presence for the future. “Be the change you want to see in the world,” is a quote attributed to Continue reading Why Sustainability Should Define Your Startup

Clean Up Greenwashing

From ‘carbon neutral’ flights to ‘net zero’ bottled water, dishonest green PR is on the rise. Consumer demand for ethical, sustainable businesses is increasing, but some businesses would rather fake it, deceive, or distract us to avoid taking responsibility for Continue reading Clean Up Greenwashing

Sustainability: A Holistic Approach

The cost of doing business should not be the Earth. Sustainability is a word that gets thrown around casually, as if it’s something you can retrofit into your business – a ‘nice to have’. What do we really mean when Continue reading Sustainability: A Holistic Approach