Tag Archives: What is a niche?

How Niche Is Too Niche? Part Two: How and When to Define Your Niche

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How niche is too niche for your business

Do you have a niche in your business? Should you have? This is part two of a two-part blog. In part one I shared 3 big compelling reasons to care about having a niche. Before you write anything, you need Continue reading How Niche Is Too Niche? Part Two: How and When to Define Your Niche→

What’s the Difference Between a Niche and a USP?

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What's the difference between niche and USP

If you’ve ever been on any enterprise training there are two things you’ve probably been asked…. What is your USP? and What niche are you in? So, what’s the difference and why should you care? USP USP = ‘Unquie Selling Continue reading What’s the Difference Between a Niche and a USP?→