To Freebie, or Not To Freebie… That Is The Question




To freeie or not to freebie... that is the question. Sould you offer freebies in your business? Download my FREE Cost / Benefit Crib Sheet if you're struggling with this dilemma

When should you offer a freebie?

…I’m a writer so I love a Bill Shakespeare pun!

It’s a tough one, isn’t it? As entrepreneurs we rue the fact that we do so much work with no financial recognition, all on the premise that eventually it will pay off.

We bemoan those cheeky folks that take advantage of our goodwill and squeeze every ounce of free advice from us they can get.

We tell ourselves it’s worth the risk, because we can’t help but love what we do.

As entrepreneurs we can't help but love what we doI’ve wrangled with this dilemma for a while. I already seem to drink copious amounts of coffee with people, help them with their challenges then it never converts to a sale.

You may argue that I’m not being assertive enough, or that I’m my own worst enemy, but I would counter that this has been an important learning experience and has grown my network. As a result, I’ve learned that…

Doing things for free is fine, as long as you are strategic about it (Tweet This)

Doing things for free is fine as long as you are strategic about it

I’ve recently joined Near Desk. It’s a national Pay-As-You-Go hotdesking ‘club’ with multiple locations in Bristol alone. I’m especially fond of Desk Lodge and work there from time to time for a change of scenery, some company (and the tasty coffee)!

Sometimes I just like the ‘feeling of going to work’ and that alone is often enough of a motivator to kick my productivity up a notch (brilliant when you are as accomplished a procrastinator as I am!).

I’ve just spent my first day working out of Desk Lodge offering a FREE business support drop in service to help businesses with their writing challenges.

On my way home, I went via castle park and shot this short video:

 

I’ll be running FREE business support drop ins at Desk Lodge on the third Thursday of the month. I recommend booking via Eventbrite, then we can exchange emails to agree a time and do some prep ahead of the meeting.

BOOK HERE – The next session is on Thursday 21st July from 10am to 2pm.

If you’re being asked to do things for free, or if you are wrestling with a decision about whether or not to offer a free ‘hook’ to prospective customers, check out my quick and simple ‘test’…

Download my (non-financial) ‘Cost Vs Benefit’ crib sheet. No poring over your accounts or doing any difficult maths, I promise! This ‘test’ relies on you being able to add up 1s, 2s and 3s (simples!).

Download my ‘Cost vs Benefit Crib Sheet’ HERE

If you find this crib sheet useful, treat me to a thank you coffee by adding to my ‘Caffeine Kitty’ via PayPal. Thanks


I need coffee sleepy cat

‘Caffeine Kitty’ wishes you a purr-fect day 🙂


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