Follow Your Dreams (but not for these 10 reasons)…


Sign up to the newsletter I’ve been following the progress of one inspiring young entrepreneur in the states for a while now, Marc Guberti.

He’s written a couple of guest blogs for me in the past:

4 Ways to get More Twitter Chatter

3 Ways to Get Better Time Management

He is also a prolific writer of business eBooks:

Marc on Amazon

What really impresses me about Marc, is his natural entrepreneurial ability – especially for someone so young. He started his business while at school, and is still not old enough to buy a beer in a bar in his home country (he’s only just old enough to in the UK).

I’m a keen follower of his business story, and looking forward to seeing future chapters.

A blog post he shared in his latest email newsletter caught my eye:

7 Wrong Reasons to Become an Entrepreneur

In the post he offers 7 insights from his experience in business:

The 7 Wrong Reasons To Become An Entrepreneur

They are:

  1. In it for the money
  2. Hate work
  3. To make quick cash
  4. Easy life
  5. Got and A in entrepreneurship at college
  6. To be in charge and have power
  7. Have a better schedule for yourself

He goes on to explain more about each of the 7 reasons in the post and it’s well worth a read.

I wanted to share it with you, as I couldn’t agree more with what Marc has listed.

It made me think about other reasons why people might choose the independent road.

10 wrong reasons to start a business

Here’s 3 more, and how they too could prove to be the wrong reasons for starting a business:

1) Unable to find a suitable job, so created one instead

I’ve worked with start-ups and pre start businesses for many years now and this is a common reason.

This can be great reason to set up in business, but it can also be a bad one.

It’s one thing to have a skill, quite another to turn it into a business.

So many small businesses fail because the person at the heart of it has a skill but are in denial about their business ability. I see it time and again.

There’s a fine line between self-confidence and being too proud to ask for help, or too tight to pay for it!

If this is your main reason for going into business, first do some soul searching. Question why you’ve not been able to find a suitable job. Be honest with yourself. Are there skills you lack? Do you have the right attitude to be able to work for yourself? Do you have the drive and motivation? Are you willing to accept that you can’t do it all yourself?

2) Turning a hobby into a business

This is a compelling one, and one I have experience of from turning my love of writing into a career as an author.

In many ways this is the best of both worlds; if there’s something you love doing and you can earn money from it, this is the holy grail of business. Soon work no longer feels like work.

Many people I meet who’ve done this report their feelings of guilt that they just do what they love; my answer to this – don’t!

Work is not supposed to suck! Life is not supposed to suck! You win, stop beating yourself up about it!

However, much the same as creating your own job, just because you have a skill doesn’t mean you can run a business. There is one other major flaw in this approach to starting up: will it take the joy out of it for you? It may sound obscure, but the moment you have to rely on something for money that you’ve previously done for relaxation and entertainment, you can quickly resent it.

This is partly why I say: “I’m not a copy writer”

I like writing, but I want to spend my writing energy on writing what I want to write, and I want to put my name to it. I’ve done the occasional piece of paid writing for others, and once in a while it’s OK – if it’s a topic I’m interested in – but the moment I start relying on it for income the moment it will get in the way of writing content and fiction writing.

3) Instant gratification

Related to Marc’s mention of an ‘easy life’ or ‘quick cash’, this one can be a killer in businesses.

We live in a world fixated on instant gratification.

Social Media has overtaken porn as the most popular pastime online. We can enter a virtual community and be ‘liked’ and ‘followed’ and be bombarded with emoji’s telling us we’re loved or made someone laugh.

We can go into a shop and buy pre-prepared food – here’s some fine examples of the laziest food available:

  • Canned custard
  • Frozen jacket potatoes
  • Precooked chicken
  • Any and all ‘fast food’!

We hate waiting for things.

But in business, it takes time. Even a ‘quick win’ can take 6 months to develop and get to market.

Some of the profit projections I’ve seen people produce when I’ve looked at their business plans… I’ve struggled to keep a straight face. It’s amazing how many start-ups are so enthused by their idea they’re convinced everyone and their dog will buy this untested product and they’ll be millionaire’s by the end of the month.

Be realistic.

Have a contingency.

Ask for help and be prepared to pay for it.

Relax and accept that it will take a lot longer than you thought, just keep going…

overnightsuccess

There are many reasons for choosing to start a business. Take a moment to consider why you started your business. Make sure you are doing it for the right ones.

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2 thoughts on “Follow Your Dreams (but not for these 10 reasons)…

  • Kath Dawson

    “Turning a hobby into a business” is an interesting one as I confess I have more than once wondered if I could turn my love of quilting into a successful business. The fantasy usually engulfs me on a wintry Sunday afternoon, cat on lap, fire in hearth, quilt taking shape as some RomCom happens on the TV. I find myself sighing in a contented fashion wishing I could do that every day.

    I’m not really sure where the actual business bit comes in but its along the lines of ‘wouldn’t it be wonderful if someone would pay me thousands of pounds to make one of these beautiful quilts’. The answer is always ‘fat chance hun, dream on’ so poof goes that idea but the reality is that you need to have a business that people are prepared to part with enough of their their money for whatever you have to offer.

    Now if your hobby creates what people want then you are a very lucky person!

    • Amy Morse Post author

      Hi Kath, thanks for commenting. If I can make money writing books I’m sure you can make some extra quid with your quilts! Love the image of you in front of the fire, cat, quilt, RomCom (glass of wine…optional….) – But absolutely, there needs to be a market demand if it can truly be called a business. Happy quilting! 🙂