There is still an important role for blogs in your marketing mix. Thought leadership content and Googleable insights remain a staple of online content. But to be taken seriously as a business and lend authority to your written content, it needs to be professionally executed.
A contributor shares four key factors to ensure your professionalism.
If you are aiming to ensure that your blog is successful, then it’s important to make sure that it does feel professional. By creating a blog that looks and feels professional, you can guarantee that your audience is going to want to spend time there and they will engage with the content that you create. So, let’s explore the key factors that determine whether your blog feels like a professional space online.
Fast Speeds
It is absolutely vital that your blog is fast. If it’s not quick to load, then this is always going to lead to a high bounce rate overall. That’s the last thing that you want because this will trickle down and impact your ranking. The best way to boost speed is to use the right hosting service. The best hosting service will guarantee that your site loads in seconds. It will also mean that you can add as much content as you like.
Easy Navigation
Next, you should think about elements like navigation. Issues with navigation are going to hurt your blog because people will get lost searching for what they want or need. It will also feel poorly designed and impact the overall user experience.
To avoid this problem, we recommend that you follow the three click rule. This means that users should never be more than three clicks away from what they are searching for on your blog. The best way to achieve this is through the use of links in a way that makes sense. Remember, this can’t impact the readability of your blog.
Beautiful Design
If you want to keep people engaged and reading your blog, then you should ensure it is nice to look at. It should also match your branding, for instance if you are promoting eco-friendly living then it should match this. If you are unsure of how to go about this, then you can hire someone to create your website for you. If you go to someone reputable then they can create an amazing website for you and your readers.
High Quality Content
The final thing that you are going to need is high quality content. There is no blog out there that is going to be successful, or come across as professional if the content is shabby. You need to make sure that you are really thinking about every single thing that you are adding to your site, ensuring that it has some kind of value to your readers. Ideally, we advise that you look into premium stock photography to enhance your content, as it gives your blog that little something extra.
Hopefully, you have found this article helpful and now see what you can do to ensure that your blog feels professional. A lot of blog owners struggle with making their blog give that professional vibe, but it’s actually a lot easier than you might have first thought as you can see. We wish you the very best of luck, and hope that you manage to create a professional feeling blog in no time.