Passion Projects #2: For Women In Business – Hils Crisp


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In many ways, my business  journey has been on a parallel thread to the next business I’m proud to feature as a Passion Project

I first met Hils Crisp when I was a Trainer at an Enterprise Agency and she came to our events.

As a trainer, you can’t help but look at the participants in a group and think to yourself who you believe will actually go on to start their business and be a success and who won’t.

Of course, you’d never say, it’s not your job as a trainer to either overly flatter participants or crush them – it’s your job to empower, encourage and edu-tain!

However,  I remember admiring Hils’ courage, conviction and confidence when she was at the start of her business journey and being quietly sure she would go on to do great things.

Back then, my various side hustles had always been supplemented with employment. In 2015, when I went for it, our paths crossed again and we found ourselves circulating the same networks, knowing and servicing many of the same people with our different, but complementary work.

Let’s meet Hils Crisp…


A Passion Project Interview with Hils Crisp


Empowering Women Entrepreneurs to Shine


Personal development for business with Hils Crisp. A Passion Project showcase


Why did you decide to do what you’re doing? Tell your ‘Origin Story’

I’ve always loved marketing (I have been studying it or doing it since 1991!), especially the psychology and the variety of creativity and numbers. But I worked in an industry that didn’t suit me for far too long, the mainstream beauty industry. I didn’t get excited by it and started to realise that making women feel bad about themselves in order to sell more products was way out of integrity for me.

I went on a long search to find myself, to discover who I truly was underneath the ego, the defences and the conformity. I’ve always had a passion for people and what makes us tick, so I re-trained in various personal development modalities and went self-employed 5 years ago, before really being ready!

Following my personal passion for all things natural, I also started business coaching natural beauty entrepreneurs, helping those get their passion projects out into the world. Then I brought everything together in early 2017 and started coaching and mentoring businesswomen with heart-centred, service-based businesses (like coaches and wellbeing practitioners) to market themselves with more confidence, authenticity and effectiveness so they could make a living (and more) from sharing their gifts with the world. I still do this now and I love it.


What would you do with your time if you didn’t have to work?

Probably run a project around sustainability or reducing our greenhouse emissions – something to try and make the world a better place! Either that or have a cat/animal sanctuary 🙂


What really makes you smile from the inside out?

Love (and cats), compassion and deep acceptance of myself and others.

What is your proudest achievement?

Running my own business 5 years on

Where do you want to be in 5 years’ time?

A happy mama with 2 contented children, a business and living in our beautiful forever home with my (then) husband. Simple really!

Who do you serve? Be specific, think of everyone you impact (not just customers)

I encourage and empower businesswomen with my work, but I inspire, encourage and help (I hope) most people in my life and those I meet.

How do you want the world to see your business?

Genuine, authentic, inspiring, honest, gentle, warm, encouraging & caring. And speak their language, not confuse with jargon!

What one thing would you do to change the world?

Teach our politicians and corporate leaders about authenticity, truth, honesty and connection, help them heal their disconnection, need for power and to step away from their egos.

If you could have any superpower, what would it be and why?

I’ve always wanted to fly!

What advice would you give to your 16-year-old self?

You are awesome, truly, you are good enough just as you are. You’re going to enjoy life and have an absolute ball. Say yes to everything (almost). I love you.

And finally, is there one thing you wish someone had told you before you went into business?

It’s going to take time, every setback is a step forward, make sure you learn from it all and keep following your heart. Trust and have patience.


Thank you Hils

To connect with Hil and learn more about her work, her website is:

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