What’s the Difference Between Content and Copy?

What's the difference between content and copy

I had a 1 to 1 meeting over a coffee last week with a new contact I’d made through networking.  She told me how much she’d struggled with the content on her website. When I dug into it with her, Continue reading What’s the Difference Between Content and Copy?

The Unspoken Rules of Online Marketing and How to Use Them (Guest Post)

Unspoken rules of online marketing a guest blog

I’m happy to support another blogger and writer by hosting this guest post about online marketing.     Jennifer Scott is a business developer that works in different areas of education, technology, security and various types of online marketing. Prior Continue reading The Unspoken Rules of Online Marketing and How to Use Them (Guest Post)

16 Great Ways to Re-purpose Content

Every time you write a piece of content you’re creating something new, something with the potential to use over and over again. I recently told a client I was lazy. He gave me a crooked look and said; “Way to Continue reading 16 Great Ways to Re-purpose Content

The Dos and Don’ts of Social Content

Social Media has evolved from a way to chat on line to an integral part of the marketing and communications process for businesses. A common issue that my clients raise with me is not so much; why and how Social Continue reading The Dos and Don’ts of Social Content