I had a 1 to 1 meeting over a coffee last week with a new contact I’d made through networking. She told me how much she’d struggled with the content on her website. When I dug into it with her, Continue reading What’s the Difference Between Content and Copy?
Cruising around on Facebook, I saw an image about copywriting that made my belly do a backflip. It said, “Why I Don’t Believe in Copywriters”. My initial reaction was, “OMG! Who is this person saying something I think but Continue reading Why I Don’t Believe in Copywriting
So you’ve written a blog post. You’ve read through it a couple of times, looked at the preview to make sure it’s all laid out properly on the page, you’re hovering your mouse over the ‘Publish’ button. You freeze. Freak Continue reading Four Eyes Are Better Than Two