Tag Archives: Unique Sales Proposition

You Are Unique (A to Z of Blogging)

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What makes your business unique

  I’ve always had a problem with that business cliche, USP (Unique Selling Point). It creates this illusion that every business needs to have ‘a thing’, some sort of ‘novelty’ or ‘quirk’ that makes them ‘different’. It’s one of the Continue reading You Are Unique (A to Z of Blogging)→

USP is so Passé, What’s Your SSP?

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Redirected from LinkedIn: Download the The Story Of Your Business Questionnaire   (This post will take approx. 5 minutes to read) If you’ve ever been to any business workshops or events the chances are that at some point someone has Continue reading USP is so Passé, What’s Your SSP?→