Practical Sustainable Enterprise Support
Everyone’s talking about storytelling, it’s the latest trendy buzzword in marketing. I really hate jargon, and the way ‘storytelling’ has become jargon especially irks me – as a lifelong storyteller, story-lover and fiction writer! Let me qualify that slightly grumpy Continue reading When Storytelling Became A Marketing Buzzword
Stories have enormous power to change our perceptions. A single story, repeated again and again, can quickly become an ‘Alternative Fact’. When all you hear about a person, a business, a brand, a place, a people, a race, is negative Continue reading The Power of Story – A TED Talk Review
Tips and a Book Review I was chatting to a business colleague at an event recently over a coffee and she said something that made me review my focus. She told me she was much more likely to take notice Continue reading The Storyteller’s Secret: Book Review and Tips
So you’ve written a blog post. You’ve read through it a couple of times, looked at the preview to make sure it’s all laid out properly on the page, you’re hovering your mouse over the ‘Publish’ button. You freeze. Freak Continue reading Four Eyes Are Better Than Two
Redirected from LinkedIn: Download the The Story Of Your Business Questionnaire (This post will take approx. 5 minutes to read) If you’ve ever been to any business workshops or events the chances are that at some point someone has Continue reading USP is so Passé, What’s Your SSP?