Practical Sustainable Enterprise Support
It’s easy to get distracted and spend all your advertising budget and energy on digital marketing – but sometimes, that’s not the best place to be seen by your ideal customers. Good marketing is a planned, strategic and a blend Continue reading When It Pays to Use Traditional Advertising Methods
Do you have a niche in your business? Should you have? This is part two of a two-part blog. In part one I shared 3 big compelling reasons to care about having a niche. Before you write anything, you need Continue reading How Niche Is Too Niche? Part Two: How and When to Define Your Niche
All the advice tells us we should niche our business. But what does that actually mean? I have a lot to say on this topic, and so I don’t overwhlem you, I’m splitting it into two blogs. This is part Continue reading How Niche Is Too Niche? Part One: Why Should You Care?
If you’ve ever been on any enterprise training there are two things you’ve probably been asked…. What is your USP? and What niche are you in? So, what’s the difference and why should you care? USP USP = ‘Unquie Selling Continue reading What’s the Difference Between a Niche and a USP?