To Freebie, or Not To Freebie… That Is The Question

…I’m a writer so I love a Bill Shakespeare pun! It’s a tough one, isn’t it? As entrepreneurs we rue the fact that we do so much work with no financial recognition, all on the premise that eventually it will pay off. We bemoan those cheeky folks that take advantage […]

To Freebie or not to Freebie

USP is so passe, what's the SSP (Story Selling Point) for your small business?

USP is so Passé, What’s Your SSP?

Redirected from LinkedIn: Download the The Story Of Your Business Questionnaire (This post will take approx. 5 minutes to read) If you’ve ever been to any business workshops or events the chances are that at some point someone has asked you “What’s your USP?” (Unique Selling Point). I’ve always hated […]


Surviving the First Year in Business

Entrepreneurship has always been in my DNA; I’ve been part time self-employed for many years, but it was only in 2015 that I found the confidence and got the push I needed to go for it and fully employ myself. I started my business a year ago today (1st June […]

surviving year one

In business sometimes you have to let it go

In business, sometimes you just have to let go…

(This post will take approx. 5 minutes to read) I’ve always had an entrepreneurial streak. I have a childhood memory of our mum paying for a stall at a craft fair one weekend so that my brother, sister and I could sell some of our homemade crafts. In effect, mum […]


4 Content Marketing FAQ’s

(This post will take you about 5 minutes to read) With my background in skills training, business support and writing, I help small businesses write their way to success. I’m regularly asked to speak, train and present on the nuances of content marketing, with my writer’s eye for storytelling. I […]

4 content marketing faqs

16 year old self banner

Advice to your 16 year old self – part 2

A few weeks back I shared the one piece of advice I would give to me 16 year old self: Embrace your weirdness, it’s what will make you interesting and successful in the future. I posed this question to other entrepreneurs on the blog and on social media and received […]


Business is a Journey not a Destination

Working for yourself is a journey rather than a destination, however, we often reach way points on that journey. I’ve just reached a turning point in my business, and the culmination of a journey that started for me back in 2010 when I had the spark of an idea for […]

Business is a journey not a destination

A Good Manager

What Makes a Good Manager?

I’ve seen some colourful content butterflies flitting around the inter-webs recently on what makes a good manager. This one – by the Chartered Management Institute –  caught my eye: I’m going to keep politics out of this because I believe it can be a dangerous contaminant in the workings of […]


Advice to your 16 year old self – Part 1

I was an introverted and weird teenager. I wrote bad, angst fueled poetry and smelled of incense. I made questionable fashion choices that involved colourful tasseled skirts and hiding in massive unflattering jumpers. While everyone at school was listening to Spice Girls I was listening to Clannad – I stand […]

Advice to your 16 year olf self

120 Blog Ideas - download the list here

120 Blog Ideas

Coming up with new and interesting content for your blog can be a challenge. Last April I published a blog on 20 ideas and 10 links to places to get blog content ideas: http://ideaism.blogspot.co.uk/2015/04/10-links-to-blog-topic-content-and-20.html Since then I’ve compiled a list of 120 blog ideas to get you going. I also […]