In business, sometimes you just have to let go…

(This post will take approx. 5 minutes to read) I’ve always had an entrepreneurial streak. I have a childhood memory of our mum paying for a stall at a craft fair one weekend so that my brother, sister and I could sell some of our homemade crafts. In effect, mum […]

In business sometimes you have to let it go

4 content marketing faqs

4 Content Marketing FAQ’s

(This post will take you about 5 minutes to read) With my background in skills training, business support and writing, I help small businesses write their way to success. I’m regularly asked to speak, train and present on the nuances of content marketing, with my writer’s eye for storytelling. I […]


Advice to your 16 year old self – part 2

A few weeks back I shared the one piece of advice I would give to me 16 year old self: Embrace your weirdness, it’s what will make you interesting and successful in the future. I posed this question to other entrepreneurs on the blog and on social media and received […]

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Business is a journey not a destination

Business is a Journey not a Destination

Working for yourself is a journey rather than a destination, however, we often reach way points on that journey. I’ve just reached a turning point in my business, and the culmination of a journey that started for me back in 2010 when I had the spark of an idea for […]


What Makes a Good Manager?

I’ve seen some colourful content butterflies flitting around the inter-webs recently on what makes a good manager. This one – by the Chartered Management Institute –  caught my eye: I’m going to keep politics out of this because I believe it can be a dangerous contaminant in the workings of […]

A Good Manager

Advice to your 16 year olf self

Advice to your 16 year old self – Part 1

I was an introverted and weird teenager. I wrote bad, angst fueled poetry and smelled of incense. I made questionable fashion choices that involved colourful tasseled skirts and hiding in massive unflattering jumpers. While everyone at school was listening to Spice Girls I was listening to Clannad – I stand […]


120 Blog Ideas

Coming up with new and interesting content for your blog can be a challenge. Last April I published a blog on 20 ideas and 10 links to places to get blog content ideas: http://ideaism.blogspot.co.uk/2015/04/10-links-to-blog-topic-content-and-20.html Since then I’ve compiled a list of 120 blog ideas to get you going. I also […]

120 Blog Ideas - download the list here

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Self Publishing Success Story – An Interview with Maggie James

I first met Maggie when I returned to Bristol from Bulgaria a few years back, she was one of the first friends I made (outside of work). When we met, she was writing, and running a dog walking business, but as of 2014, she is now a full time writer. […]


Who’s Your Number 1 Fan?

Marketing is a murky business. There are so many things to consider, so many options to raise awareness of what you do, it can be overwhelming. How on earth do you persuade people to buy from you instead of the next business? Essentially, the only reason for your business to […]

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The Power of Testimonials

The world of marketing is constantly evolving and shifting, but one indelible thing remains… Word of mouth is still the most powerful and effective driver of our buying decisions. This is where social media can amplify your message. Preferably, that message should come from someone else. Testimonials and reviews from […]