3 Powerful Words to Clinch that Sale

Last week, I had a stand at my first trade show… I made some great connections and spoke to lots of fascinating businesses, as well as catching up with some familiar faces. One such face was Tony Pizii. Tony is an independent, whole of market personal insurance broker, whose specialism […]

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Sharing the Business Karma

Last month, I made a pledge at a group coaching event run by the wonderfully inspiring Amanda Kerin to guest blog more. To coin a phrase used by James Comer – an accountant specialising is supporting small businesses, who I met recently – I like the ‘business karma’ of hosting […]


My Business Expo Checklist

On Thursday 14th July 2016 I’ll be hosting my first ever stall at a big business exhibition. I’m both excited and terrified! I’ve done jobs fairs and business shows many times in the past, but on those occasions I’ve always been wearing somene else’s uniform and promoting someone else’s business […]

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To Freebie or not to Freebie

To Freebie, or Not To Freebie… That Is The Question

…I’m a writer so I love a Bill Shakespeare pun! It’s a tough one, isn’t it? As entrepreneurs we rue the fact that we do so much work with no financial recognition, all on the premise that eventually it will pay off. We bemoan those cheeky folks that take advantage […]


USP is so Passé, What’s Your SSP?

Redirected from LinkedIn: Download the The Story Of Your Business Questionnaire (This post will take approx. 5 minutes to read) If you’ve ever been to any business workshops or events the chances are that at some point someone has asked you “What’s your USP?” (Unique Selling Point). I’ve always hated […]

USP is so passe, what's the SSP (Story Selling Point) for your small business?

surviving year one

Surviving the First Year in Business

Entrepreneurship has always been in my DNA; I’ve been part time self-employed for many years, but it was only in 2015 that I found the confidence and got the push I needed to go for it and fully employ myself. I started my business a year ago today (1st June […]


In business, sometimes you just have to let go…

(This post will take approx. 5 minutes to read) I’ve always had an entrepreneurial streak. I have a childhood memory of our mum paying for a stall at a craft fair one weekend so that my brother, sister and I could sell some of our homemade crafts. In effect, mum […]

In business sometimes you have to let it go

4 content marketing faqs

4 Content Marketing FAQ’s

(This post will take you about 5 minutes to read) With my background in skills training, business support and writing, I help small businesses write their way to success. I’m regularly asked to speak, train and present on the nuances of content marketing, with my writer’s eye for storytelling. I […]


Advice to your 16 year old self – part 2

A few weeks back I shared the one piece of advice I would give to me 16 year old self: Embrace your weirdness, it’s what will make you interesting and successful in the future. I posed this question to other entrepreneurs on the blog and on social media and received […]

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Business is a journey not a destination

Business is a Journey not a Destination

Working for yourself is a journey rather than a destination, however, we often reach way points on that journey. I’ve just reached a turning point in my business, and the culmination of a journey that started for me back in 2010 when I had the spark of an idea for […]