There is so much more to blogging than writing an article for the purpose of being found on Google. Plenty of reasons to blog for your business – some a little unexpected…
…Like doing it just for the love of it – that’s ‘L’ on my A -Z of Blogging – Love.
Over the next few weeks I’ll share some quick tips and insights on the power of blogging to build your business, and here’s a little taster of what’s to come.
I’ll be exploring 26 alphabetised elements of blogging to help you make the most of what you write. If you are putting the work in, it needs to be worth, right?
A = Authentic
We can spot a fake a mile away. There will only ever be one YOU, so why pretend to be someone you’re not?
B = Benefits
Write about the benefits of what you do, not the thing itself.
C = Creativity
Blogging is a very different skill to writing copy, writing sales information, letters or emails. It’s a creative rather than an academic exercise.
D = Done
It doesn’t need to be perfect but it does need to be done. Don’t let the fear of doing it wrong stop you from giving it a go.
E = Expertise
You don’t have to be the all singing all dancing guru in a subject, your expertise lies in your take on it and your experience.
F = Facts
Strike a balance between facts and story, and never confuse ‘facts’ with ‘opinion’ (what are you, Fox News?)
G = Google
Having a Google-friendly website is often the first reason people have for blogging, but there is so much more to it than that. There are a few on screen tweaks and tools you can use in your blogs to give them a fighting chance of being found in organic Goggle searches.
H = Helpful
Blog just to be helpful. Help others with the knowledge you openly share and let Karma take care of the rest!
I = Ideas
Keep it fresh and creative.
J = Jargon
Trying to impress us with your verbosity and acronyms isn’t big and it isn’t clever. Stop it!
K = Knowledge
Openly and generously share your knowledge to build a profile for yourself as an influencer and an expert in your work.
L = Love
Above all else, enjoy it! Write about what you love and what you are passionate about, then articulating it in writing quickly becomes a pleasure.
M = Meet People
Starting conversations. Showcasing other businesses. Networking with other bloggers, is a great way to grow your network of contacts and make new friends.
N = Need
What do your customers and your readers need from you? They may ask for what they want but building relationships will help you get to the bottom of what they really need from you.
Hint: they don’t just ‘need’ what you want to sell. They also need reassurance, clarity, education, support, nurturing and proof that you know what you are talking about. Show them you know your stuff, telling them isn’t enough.
It’s OK to be controversial and pose an opposite view. As long as you do so respectfully, and can back up your stance. Get people talking. Spark the debate that you believe needs to be had.
P = Problem-solving
Ultimately, the purpose of any business is to solve a problem. Your blogs are another way to demonstrate your ability to recognise, identify with and solve the problems that your readers and customers may have.
Q = Quirky
Be different. Embrace you own brand of weirdness. Show your personality. Be distinctive.
R = Re-purpose
Your blogs can become books, workshops, talks, videos, courses, content for other marketing materials etc… You never just write a blog once. If you write it yourself, you can add value and reuse your blogs across your business.
S = Social Media
If you blog, you never run out of great new content to share on Social Media!
T = Tips
Quick tips make great, sharable content.
U = Unique
The only thing truly unique about your business is YOU. Show us who you are.
V = VLOG
I’m a writer, but you can also blog by video – ‘Video Blog = VLOG’ – Experiment with different formats to share your words and go with what you enjoy ans what comes naturally to you.
W = Wisdom
Knowledge is good, experience is good, but combine the two and that’s wisdom – Wisdom is wonderful – share it with us!
X = XRay (What’s beneath the surface?)
Tenuous, I know, but your readers don’t just want to see the glossy veneer, you’ll garner much more respect and a loyal following by showing them what’s below the surface. How did you get to where you are today and what wisdom can you share through your story?
Y = You
People don’t just buy people, they buy stories. Your story is what makes you YOU. Share it, openly, warts and all!
Z = Zoom
Zoom in on one element of your business and show us behind the curtain. Zoom in on one element of your knowledge and give us a deeper understanding.
It’s that depth and focus that adds value.