Made A Bad First Business Impression? All Is Not Lost

A first impression can make or break a fledgeling relationship. We’ve all had those cringeworthy moments. We’re meeting a new client and we’re having one of those days… Stuck in traffic, it’s pouring with rain, we arrive at the meeting late, stressed out and sodden – Nightmare! No-one’s perfect. We’ve […]


SEO Made Easy

Get Discovered By Google (SEO Made Easy)

The Google bot has eyes everywhere, and it eats ‘SEO’*! An all seeing, all knowing, power-bot that scurries around over 3 billion times every day! But with so much content being produced every second, how do you get noticed by this voracious beast? *SEO (Search Engine Optimization) is basically getting […]


3 Quick Ways to Beat Writer’s Block

When I was writing the Sheridan And Blake books, I often found myself stumbling over writer’s block. Even the most imaginative, creative people can suffer with writer’s block from time to time. If you’re staring at blank pages or you just can’t seem to find inspiration for your next blog […]

Beating writer's block

Blog exposure on a budget

Blog Exposure on a Budget – A Contributed Post

My two favourite marketing activities for exposure are networking and blogging – talking or writing – I just love sharing and communicating stories. In the digital space, your website can be your greatest asset or your greatest liability. Having a blog on your website gives prospective customers an excuse to […]


so much to do so little time elf in business

So Much To Do, So Little Time: Getting Organised

When you work for yourself, one of the toughest challenges is staying organised. There’s no boss breathing down your neck, giving you ‘that look’ and no job description setting out your responsibilities. You must be disciplined to get things done. In my attempts to be organised, I regularly visit Paperchase […]


The Power of Story – A TED Talk Review

Stories have enormous power to change our perceptions. A single story, repeated again and again, can quickly become an ‘Alternative Fact’. When all you hear about a person, a business, a brand, a place, a people, a race, is negative and you continue to hear it repeated across the spectrum […]


Busy Badge of Honour – The Scourge of Busy

Do you wear your busy-ness like a badge of honour? Many years ago, in another life, I was an HR Administrator for a busy manufacturing firm in south Somerset. The factory staff worked shifts but the office staff worked regular office hours. Rather than 9-5, we worked longer hours Monday […]


Business for Authors – A Book Review

Most entrepreneurs I know have shelves and shelves of business, self-help and motivational books. Speak to any of us for long enough and we’ll share with you the books we recommend; books to inspire, books to motivate and we’ll even go as far as to tell you about books that […]


Something to Declare?

It’s time to declare your intentions… When you get off a flight into the UK, between passport control and the exit you are faced with three possible exits: The Green Door The Blue Door (I wonder what colour they’ll paint the blue door after Brexit? Maybe it will be symbolically […]