When Storytelling Became A Marketing Buzzword

When storytelling became a buzzword

Everyone’s talking about storytelling, it’s the latest trendy buzzword in marketing. I really hate jargon, and the way ‘storytelling’ has become jargon especially irks me – as a lifelong storyteller, story-lover and fiction writer! Let me qualify that slightly grumpy Continue reading When Storytelling Became A Marketing Buzzword

Three Lessons From Three Years In Business

3 Lessons from 3 years of business

July marks the third year I’ve been in business. Each year, I meet my anniversary with mixed feelings. Firstly, I’m always glad, relieved, happy to have made it through another year. My chief measure of success is not giving up Continue reading Three Lessons From Three Years In Business

The Story of One Entrepreneur Learning to Love Her Words

Story of My Body Positive Case Study

I meet some wonderfully inspiring entrepreneurs in my line of work, I’d like to share the story of one such woman in business. Lisa Beasley is just the kind of entrepreneur I love working with. Her business, My Body Positive, Continue reading The Story of One Entrepreneur Learning to Love Her Words