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Everyone’s talking about storytelling, it’s the latest trendy buzzword in marketing. I really hate jargon, and the way ‘storytelling’ has become jargon especially irks me – as a lifelong storyteller, story-lover and fiction writer! Let me qualify that slightly grumpy Continue reading When Storytelling Became A Marketing Buzzword
(A 5-minute read or a 25-minute video…) We all have a little creative magic inside of us, if we dig deeply enough. I firmly believe that we are all born creative and reading ‘Out Of Our Minds: Learning To Be Continue reading Add A Little Magic To Your Blog
From the camp fire to the internet – Stories are how we learn, we all have a tale to tell… Stories inspire Stories influence Stories move people We live our lives at the centre of our own narrative. Each blog Continue reading Applying the Fairy Tale Formula to Your Website
Who’s the sidekick in the story of your business? So, you’ve done a piece of work for a client and you need to get the money out of them. A professional looking invoice and professional payment system reassures your client Continue reading Who’s the Sidekick in the Story of Your Business?
Stories have enormous power to change our perceptions. A single story, repeated again and again, can quickly become an ‘Alternative Fact’. When all you hear about a person, a business, a brand, a place, a people, a race, is negative Continue reading The Power of Story – A TED Talk Review
Tips and a Book Review I was chatting to a business colleague at an event recently over a coffee and she said something that made me review my focus. She told me she was much more likely to take notice Continue reading The Storyteller’s Secret: Book Review and Tips
So you’ve written a blog post. You’ve read through it a couple of times, looked at the preview to make sure it’s all laid out properly on the page, you’re hovering your mouse over the ‘Publish’ button. You freeze. Freak Continue reading Four Eyes Are Better Than Two