The Power of Testimonials

The world of marketing is constantly evolving and shifting, but one indelible thing remains… Word of mouth is still the most powerful and effective driver of our buying decisions. This is where social media can amplify your message. Preferably, that Continue reading The Power of Testimonials

To Follow or Not To Follow… That is the question?

Twitter is my favourite social media channel for business. It’s quick, simple and allows me to interact with people I would never have the opportunity to reach otherwise. I’ve even had actual conversations with celebrities and people I admire – Continue reading To Follow or Not To Follow… That is the question?

7 Social Media Myths

7 Social Media Myths 7 Social Media Myths Let’s get some perspective…social media is NOT the marketing panacea. Social media is only ONE tool in your marketing toolbox. There are many myths about it too and I’m about to break Continue reading 7 Social Media Myths

The Dos and Don’ts of Social Content

Social Media has evolved from a way to chat on line to an integral part of the marketing and communications process for businesses. A common issue that my clients raise with me is not so much; why and how Social Continue reading The Dos and Don’ts of Social Content

Help Bring Literature to Life in Bristol

From October 15th to 24th 2015 is the fifth Bristol Festival of Literature. This year I’m on the organising committee. This citywide community festival is run entirety by volunteers and we receive no funding for it, but putting on an Continue reading Help Bring Literature to Life in Bristol

Curious about Content Marketing and Blogging? Find out more…

When you work for yourself it can be lonely. We don’t get the stimulus and creative input we would from being around like minded people. In our increasingly connected world, it’s impossible to run a business in isolation, we need Continue reading Curious about Content Marketing and Blogging? Find out more…

Blogging for Beginners: 10 Top Tips

  Blogging is one of the simplest and immediate ways to demonstrate your style, expertise and share knowledge. Bloggers never run out of things to say on Social Media. There are different ways you can venture into the world of Continue reading Blogging for Beginners: 10 Top Tips

4 Ways to Get More Twitter Chatter – A Guest Post

It gives me great pleasure to welcome back the very talented teenaged entrepreneur Marc Guberti. Marc wrote a guest post for Idea’ism in November 2014 on top tips to make better use of your time. You can read it here Continue reading 4 Ways to Get More Twitter Chatter – A Guest Post