Practical Sustainable Enterprise Support
I’ve always had a problem with that business cliche, USP (Unique Selling Point). It creates this illusion that every business needs to have ‘a thing’, some sort of ‘novelty’ or ‘quirk’ that makes them ‘different’. It’s one of the Continue reading You Are Unique (A to Z of Blogging)
If you’ve ever been on any enterprise training there are two things you’ve probably been asked…. What is your USP? and What niche are you in? So, what’s the difference and why should you care? USP USP = ‘Unquie Selling Continue reading What’s the Difference Between a Niche and a USP?
Redirected from LinkedIn: Download the The Story Of Your Business Questionnaire (This post will take approx. 5 minutes to read) If you’ve ever been to any business workshops or events the chances are that at some point someone has Continue reading USP is so Passé, What’s Your SSP?