Practical Sustainable Enterprise Support
I’ve always had a problem with that business cliche, USP (Unique Selling Point). It creates this illusion that every business needs to have ‘a thing’, some sort of ‘novelty’ or ‘quirk’ that makes them ‘different’. It’s one of the Continue reading You Are Unique (A to Z of Blogging)
Do you have a big fluffy monster of a goal? It’s so massive, it’s almost inconceivable, almost. Something fluffy, amorphous that might take you a lifetime to reach. The closer you get, the more massive it seems. Like a mountain Continue reading Listen To Others, But Think For Yourself
Being true to yourself is something you can’t do if you are preoccupied with the validation and approval of others. The Lie Of Perfectionism Perfectionism masquerades as a positive thing, the drive to create something faultless, something that is the Continue reading Stop Trying and Start Doing – Thoughts On Perfectionism
I love blogging. Blogging and networking are my two favourite ways to market myself and my business. Writing and chatting – Brilliant. As a writer, blogging is the most intuitive way to communicate my message, but it doesn’t Continue reading 6 Harmful Blogging Mistakes
Using Social Media is a little like renting a room from a curmudgeonly landlord. You have to follow their rules. You’re not allowed to redecorate. You can have visitors, but only people on your designated friends’ list – unless Continue reading When Social Media and Blogging Collide (A to Z of Blogging)
When I happened upon Hootsuite to schedule updates for the first time – covering for our Marketing Manager in a previous job – my mind was blown. Suddenly I realised the potential of being able to plan my Continue reading How To Schedule Social Media For Free
“A child who reads will be an adult who thinks.” This is the inspiration behind the next in my series of Passion Projects. Sarah Corcoran has been a book lover all her life. She’s the brains behind the website Continue reading Passion Projects #4: Children’s Book Sequels – For Young Book Lovers
I’m unashamedly a lover of stationery. The shelves of my office and art room are sagging under the weight of notebooks, sketchpads and boxes of pens. Words And Pictures As a writer, but a visual learner, words create pictures Continue reading Who Said Digital Is Impersonal?
You never write a blog post once. Everything you create you can repurpose. That’s why ‘R’ is for Repurpose in my A to Z of Blogging Series. Intellectual Property Has Value When you’ve written it yourself, you own Continue reading How Do I Repurpose Content Without Being Repetitive? (A – Z of Blogging)
Hosting another contributor to the blog today. A differnt perspective on how blogging can benefit your business. Why Blogging is Great to Improve Your Brand Awareness For SMEs (small businesses), producing regular high-quality content on their site is Continue reading Improve Brand Awareness With A Blog (Guest Post)