What’s the Difference Between a Niche and a USP?

What's the difference between niche and USP

If you’ve ever been on any enterprise training there are two things you’ve probably been asked…. What is your USP? and What niche are you in? So, what’s the difference and why should you care? USP USP = ‘Unquie Selling Continue reading What’s the Difference Between a Niche and a USP?

The Story of One Entrepreneur Learning to Love Her Words

Story of My Body Positive Case Study

I meet some wonderfully inspiring entrepreneurs in my line of work, I’d like to share the story of one such woman in business. Lisa Beasley is just the kind of entrepreneur I love working with. Her business, My Body Positive, Continue reading The Story of One Entrepreneur Learning to Love Her Words

Why It’s Important To Write Original Content

Why write original content

I get several pitches a week from people wanting to write for my blog, and I’m always happy to consider original posts. But when Richard Smith contributed this article I resonated with it immediately.   I run workshops for a Continue reading Why It’s Important To Write Original Content

If I’m On Social Media, Do I Really Need a Website?

Tourist on Social Media

I recently gave a talk to The Society of Authors in Bristol on ‘Blogging for writers’. I recommended hosting a blog on your website, busted five myths about blogging and had a Q&A session. One of the participants asked me, Continue reading If I’m On Social Media, Do I Really Need a Website?

What’s the Difference Between a Coach and a Mentor?

I posed a question to myself at the start of the year, “Am I really a coach, or more like a mentor?” When I work with start ups for Brave Enterprise Agency, I’m described as a mentor. Someone who’s been Continue reading What’s the Difference Between a Coach and a Mentor?

How Blogging Can Refine Your Business

How Blogging Can Refine Your Business

Your business will always be a work in progress. There will always be elements to refine throughout its lifecycle, until the day you close it down or sell it on. In 2013, when I decided that would be the year Continue reading How Blogging Can Refine Your Business

When Is The Best Time To Start A Blog?

When is the best time to start a blog

Starting a blog is a commitment – keeping your website alive, producing content regularly. But then, so is any ongoing project. Maintaining momentum and consistency takes time, energy and discipline. So, when is a good time to start? The simple Continue reading When Is The Best Time To Start A Blog?

A Simple Formula to Plan Your Blogs

how to plan your blog

I set myself a writing challenge at the end of last year to plan and draft 24 blog posts. I wanted to have all my core blogs banked for 2018, freeing up time and as a basis for my marketing Continue reading A Simple Formula to Plan Your Blogs

FREE Guest Blogging Resources

guest blogging resources - Idizeo list

Just because you have a shop on a high street, doesn’t mean you can’t have a pop-up shop on another street from time to time… That’s how I view guest blogging. Staying in your own cosy little home on the Continue reading FREE Guest Blogging Resources

Is This The Death of the ‘Free’ Facebook Business Page?

death of Facebook for business

Facebook. Love it or loathe it, is by far and away the biggest, and most popular Social Media Channel. I was one of the first few thousand people to join Facebook in the early days. I joined in 2007 when Continue reading Is This The Death of the ‘Free’ Facebook Business Page?