To Freebie, or Not To Freebie… That Is The Question

…I’m a writer so I love a Bill Shakespeare pun! It’s a tough one, isn’t it? As entrepreneurs, we rue the fact that we do so much work with no financial recognition, all on the premise that eventually it will Continue reading To Freebie, or Not To Freebie… That Is The Question

USP is so Passé, What’s Your SSP?

Redirected from LinkedIn: Download the The Story Of Your Business Questionnaire   (This post will take approx. 5 minutes to read) If you’ve ever been to any business workshops or events the chances are that at some point someone has Continue reading USP is so Passé, What’s Your SSP?

Surviving the First Year in Business

Entrepreneurship has always been in my DNA; I’ve been part-time self-employed for many years, but it was only in 2015 that I found the confidence and got the push I needed to go for it and fully employ myself. I Continue reading Surviving the First Year in Business

In business, sometimes you just have to let go…

(This post will take approx. 5 minutes to read) I’ve always had an entrepreneurial streak. A Business Journey I have a childhood memory of our mum paying for a stall at a craft fair one weekend so that my brother, Continue reading In business, sometimes you just have to let go…

4 Content Marketing FAQ’s

(This post will take you about 5 minutes to read) With my background in skills training, business support and writing, I help small businesses write their way to success. I’m regularly asked to speak, train and present on the nuances Continue reading 4 Content Marketing FAQ’s

Advice to your 16 year old self – part 2

  A few weeks back I shared the one piece of advice I would give to me 16-year-old self: Embrace your weirdness, it’s what will make you interesting and successful in the future. I posed this question to other entrepreneurs Continue reading Advice to your 16 year old self – part 2

120 Blog Ideas

Coming up with new and interesting content for your blog can be a challenge. I’ve compiled a list of 120 blog ideas to get you going. Download a comprehensive list of 120 Blog Ideas here: 120 Blogging Content Ideas I’ve Continue reading 120 Blog Ideas

Who’s Your Number 1 Fan?

Who is the number one fan of your business

Marketing is a murky business. There are so many things to consider, so many options to raise awareness of what you do, it can be overwhelming. How on earth do you persuade people to buy from you instead of the Continue reading Who’s Your Number 1 Fan?

The Power of Testimonials

The world of marketing is constantly evolving and shifting, but one indelible thing remains… Word of mouth is still the most powerful and effective driver of our buying decisions. This is where social media can amplify your message. Preferably, that Continue reading The Power of Testimonials

16 Great Ways to Re-purpose Content

Every time you write a piece of content you’re creating something new, something with the potential to use over and over again. I recently told a client I was lazy. He gave me a crooked look and said; “Way to Continue reading 16 Great Ways to Re-purpose Content