Blog Exposure 101

What do your reader's need from you?

One of the commonest questions I’m asked by my business blogging mentees is… “How do I get more exposure for my blog?” Here are some great tips from a contributor to  make the most out of your wonderful words…   Continue reading Blog Exposure 101

When Storytelling Became A Marketing Buzzword

When storytelling became a buzzword

Everyone’s talking about storytelling, it’s the latest trendy buzzword in marketing. I really hate jargon, and the way ‘storytelling’ has become jargon especially irks me – as a lifelong storyteller, story-lover and fiction writer! Let me qualify that slightly grumpy Continue reading When Storytelling Became A Marketing Buzzword

Be Known For Your Knowledge (A-Z of Blogging)

Share your knowledge - PI

“Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad”   I do enjoy a pub quiz. It was a regular event when we had a lodger living with us. Pitting our knowledge Continue reading Be Known For Your Knowledge (A-Z of Blogging)

Is Your Business Due for a Facelift?

A business facelift

When should you consider a facelift for your business? Our businesses naturally evolve, and we grow as individuals in skill, knowledge and experience. But are we demonstrating that to everyone else? At some point, you must concede that the messages Continue reading Is Your Business Due for a Facelift?

Outsourcing for Small Businesses – is it possible?

Wearing many hats. Outsourcing for Small Businesses

I’m very fond of hats! You’ll have noticed on my website, many pictures of me sporting my favourite fedora. People know me for my hats. When you work for yourself, wearing many hats becomes part of your reality, especially in Continue reading Outsourcing for Small Businesses – is it possible?

How Jargon Is Killing Your Blog (A-Z of Blogging)

I hate jargon! How Jargon ruins your blogs

A letter drifted through my letterbox from Bristol City Council. Now, I’d consider myself to be a reasonably literate and educated person. I’m no brain of Britain, but as a word weaver, it takes a lot for me to struggle Continue reading How Jargon Is Killing Your Blog (A-Z of Blogging)