Features Vs Benefits – What To Blog About (A-Z of Blogging)

What to blog about features vs benefits

Blogging has many benefits – sometimes they are quite unexpected! I shared my Massive List Of Reasons To Blog recently, but in this context I mean the benefits of what you do as a business… If someone asks me what Continue reading Features Vs Benefits – What To Blog About (A-Z of Blogging)

Email Tips For Start-Ups: A Guest Post

email tips for startups

  Email Marketing is a powerful tool… When Melissa of Literary Book Gifts reached out to me over email, I wanted to help her fledgling business because I thought the products looked really cool.   I love a new and Continue reading Email Tips For Start-Ups: A Guest Post

The Power of Authenticity (A – Z of Blogging)

Iceburg authentic below the surface

Authenticity is the new buzzword in Content Marketing, everyone’s talking about it (how inauthentic of them).   A for Authenticity: The A-Z of Blogging But, what do we really mean when we talk about being authentic on your blog? I Continue reading The Power of Authenticity (A – Z of Blogging)

Using Research To Inspire And Inform Your Blogs

magnifying glass for blog research

(A less than 10-minute read or a 20-minute video) You don’t have to come up with a completely new idea for every blog you write! A little research can go a long way to inspiring and informing your writing. My Continue reading Using Research To Inspire And Inform Your Blogs

Why Should You Write A Book For Your Business? – A Guest Post

write your book

Publishing my first novel The Bronze Box – changed my life. I’d realised a dream since childhood to be a published author, but sharing the process through blogging was the real game changer. The power of content marketing started to Continue reading Why Should You Write A Book For Your Business? – A Guest Post

A – Z of Blogging: 26 Elements To Be Better at Blogging

ABC of Blogging

There is so much more to blogging than writing an article for the purpose of being found on Google. Plenty of reasons to blog for your business – some a little unexpected… …Like doing it just for the love of Continue reading A – Z of Blogging: 26 Elements To Be Better at Blogging

Don’t Give Up! – A Guest Post

There is no magic wand but don't give up

Sometimes, we all have the urge to give up on a task or a goal, especially when it feels like we’re getting nowhere or it isn’t going the way we expected. My theme for August is ‘Get It Done’ – Continue reading Don’t Give Up! – A Guest Post

5 Simple Steps To Be A Likeable Business – A Guest Post

How likeable are you and your business? Working for yourself can be lonely. On the one hand, it’s motivating knowing you are in control, that you can do it in exactly the way you want to. You don’t need to Continue reading 5 Simple Steps To Be A Likeable Business – A Guest Post

Sunday Reboot: Plan Your Proactive Week

We all know that having a plan is a sensible idea when you work for yourself. It’s the proactive thing to do. Whether it’s a plan for the overall strategy of the business, a plan for your marketing or a Continue reading Sunday Reboot: Plan Your Proactive Week

Optimizing Your Google My Business – A Guest Post

Tips to optimize Google My Business

Writing great content on your website is only the first step. Publishing it is not a case of ‘write it and they will come’, you need to give your business a fighting chance on Google for people to find it. Continue reading Optimizing Your Google My Business – A Guest Post